Transcript

To know us, you have to understand what makes us tick. You have to understand what's underneath the surface, the competition, the fight, the process. That is what we live for. A lot is expected of us and we wouldn't have it any other way. So when you're with us, we're with you all the way. We're Badgers, we'd never back down, we never. We left and we jump around to let him know. We've stepped into a new era, one that will redefine us, and we couldn't be more ready because Badgers show up. We hold ourselves to the highest standard and give it all we have and more. UW Madison athletic department entering a new era in partnership with Under Armour. 10 years in, you've helped elevate our student athletes across all sports. Which have won the Frozen 4 championship together. We've broken new ground. Wisconsin has just won it all, and you help protect our House. Big 10 champion 10 more ahead. When will invest to raise Badgers to even greater heights with their names and even brighter lights? Together we'll build and set a new standard of excellence. Under Armour of the Badgers still moving forward on Wisconsin.