The Floor Report – December 3rd, 2025

While your competitors sit through 30-minute demos, here’s what benefits professionals across the country are actually watching this week.

Every 3×3×3 Challenge follows the same format:

What is it? How is it different? Who is it for?

Three minutes of clarity before you take the meeting.

Forward this to your benefits team and share with someone who should have their own 3x3x3 Challenge.

This Week’s Lineup – 20 Newest 3x3x3 Challenges

Mployer - 3x3x3 Challenge With Neil Fisher - Mployer delivers real-time, DNA-level benchmarking that helps brokers win RFPs, protect renewals, and give employers the data-driven guidance they now expect.

Castlight Health - 3x3x3 Challenge With Jan Kaupas - Castlight boosts point-solution engagement by unifying navigation, benefits, and care guidance in one place—helping brokers reduce waste, raise preventive care, and deliver results clients feel.

MedWatch - 3x3x3 Challenge with Whitney Waters - MedWatch cuts medical spend and improves outcomes by managing both clinical and financial risk, helping advisors deliver measurable savings and members receive high-quality, guided care.

Lumelight - 3x3x3 Challenge With Jennifer Berman - Lumelight eliminates ACA compliance risk with full-service reporting and a $5M penalty guarantee, helping brokers protect clients, prevent costly errors, and give employers true peace of mind.

Best Upon Request - 3x3x3 Challenge with Amy Cielak - Best Upon Request reduces burnout and turnover with a proven concierge service that saves employees time, lowers stress, and helps HR boost retention and productivity.

Benepower - 3x3x3 Challenge with Michael Clemence - Benepower turns benefits confusion into clarity with AI navigation and pre-vetted care solutions, cutting HR workload up to 30% and giving brokers a retention story worth telling.

Fay - 3x3x3 Challenge with Heidi Horan - Fay makes it easy for employers to offer Nutrition Counseling—at no cost—by partnering with insurance carriers. We help people tackle diet-related conditions like diabetes, heart disease, and obesity.

Diathrive Health - 3x3x3 Challenge with Mike Hennessy - Diathrive Health guarantees diabetes cost savings by delivering unlimited supplies and personalized nurse support, helping employers cut spend, boost engagement, and give CFOs transparent ROI.

Spencer James Group - 3x3x3 Challenge With Steve Faulkner - Spencer James Group fills critical sales and service roles in the employee benefits industry by activating two decades of trusted relationships, helping leaders avoid costly downtime and bad hires.

THRIVEbyAI - 3x3x3 Challenge with Mark Mulray - THRIVEbyAI boosts benefits utilization with AI-powered text-based navigation, mental health tools, and gamified wellness, helping HR leaders drive participation, healthier teams, and ROI.

ArmadaCare - 3x3x3 Challenge with Rachel Rutherford - ArmadaCare protects leadership stability with a fully insured executive supplemental health plan, helping employers keep key talent engaged and reduce costly turnover, while also giving brokers a fresh story for HR and Finance.

Avant Health - 3x3x3 Challenge with Sid Sinha - Avant Health lowers costs by rethinking the TPA model with AI-driven plan design and administration, giving brokers flexibility and employees and their families an experience that finally feels hyperpersonalized.

Sana Benefits - 3x3x3 Challenge with Will Young - Level-funded health plans with $0 virtual care, nationwide PPO, and a primary care team that actually knows your name, built for SMBs that want simple, affordable, human healthcare.

Medical Captive Underwriters - 3x3x3 Challenge with Don McCully - ClearCaptive employers annually receive premium increases below medical inflation and leveraged trend by working with consultants and brokers to reduce renewal chaos, keeping employers in control and providing Human Resources a plan they can actually build on.

Empallo - 3x3x3 Challenge With Claire Beskin - Empallo cuts cardiac wait times with one-day virtual cardiology access, reducing employee time off while delivering affordable, convenient heart care from top specialists.

Boon-Chapman - 3x3x3 Challenge with Marcus Kammrath - Experience first. Boon-Chapman continues to remain independent from the influence and ownership of carriers or hospital systems giving flexibility to maintain the best interest of clients and members.

BenefitEd - 3x3x3 Challenge With Mike Riordan - BenefitEd simplifies education benefits, offering tax-free student loan repayment, tuition assistance, and college savings programs. We help employers retain top talent, reduce turnover, and boost employee satisfaction.

Payer Matrix - 3x3x3 Challenge With Heather Schiappacasse - Payer Matrix helps self-funded employers’ lower specialty drug costs and supports members through complex care with high-touch advocacy for specialty drug sourcing.

ACAPrime - 3x3x3 Challenge With Ben Smith - ACAPrime delivers a turnkey solution for ACA compliance, seamlessly transforming data from multiple, disparate sources into accurate ACA filings—ensuring a smooth and hassle-free experience. We stand behind our work with full service guarantees.

Embla - 3x3x3 Challenge With Nicholas Syhler - Embla cuts GLP-1 costs in half and delivers 16.7% average weight loss by offering whole-person care through high-quality behavioral coaching and a low-dose GLP-1 treatment.

Until next time, stay sharp and skip the fluff.

Chris Fisher

Founder at BenefitsAlly.com