From resilience to risk management: a new era for Swiss trade
Switzerland has long been seen as a model of economic stability. Even in the face of growing global fragmentation, the country continues to demonstrate remarkable resilience. But under the surface, new signs of fragility are beginning to emerge.
According to the latest SECO forecasts, real GDP growth is expected to reach 1.3% in 2025 and 1.2% in 2026, both slightly below previous estimates. This modest slowdown coincides with growing pressure on Swiss exporters, as the strong franc—driven by global geopolitical uncertainty and developments in the U.S.—weighs heavily on competitiveness.
Booming startups, rising bankruptcies: a closer look at Switzerland’s domestic reality
Business dynamics are evolving quickly. In the first quarter of 2025:
At the same time, external trade declined for the second month in a row, reinforcing the need for companies to base their decisions on a more rigorous understanding of global and sector-specific risks.
#1 in competitiveness but not immune to volatility: Switzerland’s dual challenge in 2025
Despite the uncertainty, Switzerland continues to shine on the international stage. The country was ranked #1 in global competitiveness by the IMD in 2025, thanks to its sound public finance, efficient governance and strong infrastructure.
This strong foundation positions Switzerland well—but it does not make the country immune to volatility. On the international front, promising developments are underway: the Trade and Economic Partnership Agreement (TEPA) with India is expected to unlock new market opportunities and reduce non-tariff barriers, while exploratory talks with the U.S. and EU highlight Switzerland’s strategic approach to deepening global ties.
Still, the path forward remains complex. Businesses must navigate: currency fluctuations, regulatory changes and evolving buyer solvency.
"Clarity amid complexity": the field vision of Coface Switzerland’s CEO
In this context, Christian Moins, CEO of Coface Switzerland, brings a grounded and pragmatic view. In regular contact with Swiss companies and with over a decade of international leadership experience—including 13 years in the United States—he understands what it takes to navigate uncertainty while remaining proactive.
In an exclusive interview, Christian answers 7 essential questions about global trade risks, Swiss competitiveness, and how Coface supports exporters in turning challenges into opportunities. From real-time data to expert insights and tailored solutions, he shares a clear roadmap to help Swiss companies move forward with confidence.
👉 Read the full interview now: 7 Questions on Trade Risks & Swiss Business Opportunities