From Runways to Red Carpets: Why Creators Are Redefining Event Culture

New York Fashion Week is in full swing—and it’s not just celebrities commanding the spotlight. Year after year, more creators are making their presence known at shows across the city, proving once again that influencer marketing is shaping how audiences experience major cultural moments and how brands drive relevance.

Just days before NYFW, many of those same creators were on the red carpet at the MTV VMAs, where exclusive BTS clips and GRWMs flooded TikTok and Instagram feeds. From getting ready for the carpet to sharing candid moments inside the venue, creators didn’t just attend—they extended the event’s reach to millions through their unique content styles.

Why Brands Are Leaning Into Creators at Events

1. Expanding Reach Beyond the Room

Celebrity attendance generates headlines—but creators generate conversations. Their audiences are loyal and deeply engaged, looking for unfiltered perspectives that make them feel like part of the moment.

2. Turning Moments Into Movements

When creators post GRWMs, BTS clips, and live reactions, they’re not just documenting the event—they’re sparking engagement that ripples across platforms. A single red carpet or runway look can become a viral trend once it’s filtered through creator content.

3. Authenticity Over Optics

While traditional media coverage can feel polished or exclusive, creators offer access that feels real and relatable. Their storytelling brings luxury events down to earth, making them feel more inclusive—and more culturally relevant.

The Bigger Picture

The presence of creators at NYFW and the VMAs signals a major shift: today’s audiences don’t just want to watch cultural moments—they want to experience them alongside the people they follow every day.

For brands, inviting creators to these stages isn’t just a marketing move—it’s an investment in community, conversation, and cultural impact.

The Takeaway

Creators aren’t just influencers anymore—they’re cultural connectors. By integrating them into events like NYFW and the VMAs, brands can extend their reach, deepen engagement, and embed themselves at the center of the conversations that matter most.

At Creator Deck, we specialize in turning events into movements—by leading with creators. Ready to unlock that power for your brand? Let’s connect: info@creatordeck.com