How to Drive More Engagement at Your Next Renewal

As renewal season approaches, you're probably wondering how to get your employees actually excited about their health benefits. Let's be honest: most wellness programs see dismal engagement rates around 11-12%. Your employees get the enrollment materials, maybe glance at them, and then forget about the program entirely. Sound familiar?

But what if we told you there's a way to flip that script and see engagement rates soar to 35-50% or even higher?

The Secret Is Better Connection

The problem with most health programs is they're built backwards. They throw technology at employees and expect them to figure it out on their own. At AllHealth CHOICE, we believe in a different approach: putting the human connection first and using technology to make that connection more meaningful.

Here's how MyCharlie drives engagement that other programs can't match:

1. Lead with Something Employees Actually Want to Try

The MyCharlie Virtual Health Check is a game-changer at renewal time. Instead of asking employees to fill out another boring health assessment, you're offering them something genuinely interesting: the ability to get eight vital signs and biomarkers from a simple 60-second selfie video using their smartphone camera.

This isn't just another wellness gimmick. It's innovation employees can see and feel. When you tell them they can check their heart rate, stress levels, and other health indicators just by looking at their phone, they pay attention. It becomes a conversation starter, not just another HR email they delete.

2. Show Them You're Serious About Results

When presenting MyCharlie at renewal, don't just talk about features. Talk about engagement. Share that while typical wellness programs struggle to get even 12% of employees to participate, MyCharlie consistently sees 35-50% engagement rates. At Crisp Regional Medical Center, we achieved an incredible 88% engagement rate.

These numbers tell your employees that this isn't another program that will collect dust. It tells them their colleagues are actually using it and finding value in it.

3. Emphasize the Proactive Approach

Most health programs wait for employees to raise their hand when they need help. MyCharlie works differently. Our licensed healthcare professionals proactively reach out to employees who need support, guided by the data from their Virtual Health Checks and our risk stratification system.

When you explain this at renewal, employees understand they're not being left to navigate their health journey alone. They're getting a dedicated team that will actively work with them to address health concerns before they become bigger problems.

4. Make It Personal, Not Transactional

The key to MyCharlie's high engagement is our service-first philosophy. We don't just hand employees an app and wish them luck. Our 24/7 Virtual Assistant powered by AI connects them with our interdisciplinary Population Health Team whenever they need support.

At renewal, emphasize that employees aren't just getting another digital tool. They're getting access to real people who care about their health outcomes. This human element is what turns a benefits program into something employees actually want to use.

5. Share Success Stories That Resonate

During your renewal presentation, share member case studies where the MyCharlie Virtual Health Check revealed health conditions employees didn't know they had. These stories demonstrate tangible value and help employees understand how the program could benefit them personally.

When employees hear about colleagues who caught early signs of hypertension or diabetes through a simple smartphone scan, the program becomes less abstract and more compelling.

Here's What Changes

Higher engagement at renewal isn't about offering more benefits. It's about offering benefits that employees actually find valuable and easy to use. MyCharlie's combination of innovative technology and genuine human support creates an experience that employees want to be part of, not something they feel obligated to participate in.

Your next renewal doesn't have to be another exercise in explaining why employees should care about their benefits. With the right approach, it can be an opportunity to introduce something they're genuinely excited to try.

Ready to see how MyCharlie can drive engagement rates that will make your renewal presentation the highlight of the year instead of just another meeting?

Let's schedule a demo and show you exactly how our approach makes the difference.

The power to predict. The power to personalize. The power to persevere.