Insights From Chris González Science College Marketing Manager at Utah Valley University

This week's insights come from Chris González, M.Ed. , Science College Marketing Manager at Utah Valley University .

Chris talks about his experiences and insights in higher education.

We explored the opportunities and strategies within higher ed marketing as well as the challenges.

As well as what the future of the higher education sector looks like.

The key insights shared by Chris are below;

• Open enrollment and reduced barriers to entry allows for greater student numbers and a more diverse student population.
• Develop each college department and brand as both it's own seperate brand and part of the main university brand.
• Focus on showing prospective students the innovation of your university and the future they can achieve with you.
• Manage budget challenges to allow for enough marketing spend to go towards branding and growth.
• Try to create contagious excitement in your marketing and messaging.
• Define students success and show how you help them reach that.
• Create work ready graduates.
• HigherEd is facing challenges but there are more possibilities than ever before.
• Hypertargeting is helpful to focus on reaching the right people.
• AI can potentially replace some software's and service providers.

Listen to the full conversation between Chris and I here on the EdUp Marcomm Podcast with The EdUp Experience here - www.edupmarcomm.com