Introducing AirOps: The System of Action for Organic Growth
In today’s AI era, the internet’s front door has shifted. Discovery no longer starts with a Google search – it begins with a question to ChatGPT, Perplexity, or Gemini. As attention moves from search engines to answer engines, the relationship between quality content and organic growth has never been more critical.
That’s where AirOps comes in. While many tools simply monitor how a brand appears in AI results, AirOps goes deeper. The platform pulls in a company’s full context – from internal knowledge bases, structured data from connected systems, brand guidelines, compliance frameworks – to generate content that is both higher-quality and operationally consistent. This allows marketers to not only see how they’re performing, but to materially improve it. Companies like Ramp, Chime, Wiz, Carta, and Klaviyo use AirOps to compete in the new AI-search landscape.
Co-founders Alex Halliday , Matt Hammel , and Berna Gonzalez have lived these problems for decades. Alex led product and growth at Teespring, MasterClass, and Bungalow, where he worked closely with Matt. Customers describe AirOps as indispensable and praise the team’s rare combination of technical depth and marketing empathy.
We at Greylock Partners led AirOps ’ Series B. Mike Duboe and Sophia Luo share more on our investment.
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