Loom: How to Save Time on Email, Have Greater Impact, and be More Human

I had spent 30 minutes writing an email I knew no one was going to read.

And it was actually really good information; I had done the research and it would make a difference for the client.

But I knew that at our next Zoom meeting, I would bring it up and they wouldn’t have read it.

I don’t blame them, I certainly don’t read all the emails I’m sent.

But, recently, I have found a better way- Loom!

Loom records your screen and a small view of your smiling face (see an example here). The technology is seamless, and when you’re finished recording, Loom creates a video that can quickly and easily be shared via link. 

So I save time and have more impact in three important ways:

1) Communicating with my team members. I  document what needs to be done, explain complicated processes, and clarify my expectations. 

For example, I once spent one full day trying to write out a process for Tyler Bodlak, and when we reviewed it together it was clear I had left things out. It’s hard to write out processes. 

Then, in only 10 minutes, I recorded a Loom video for another process which he was able to duplicate immediately.

2) Communicating with clients. My clients are all super busy, and often can’t make time to read nuanced emails. So now I send an email with a Loom link reviewing the key points and adding in nuance that is difficult to communicate in writing. 

Crafting thoughtful, tactful, multi-step emails is difficult to begin with. And I know my audiences are being hit with 100+ emails every day. A quick informational video saves everyone time. 

3) Humanizing communication. Text alone really can come across as cutting, terse and unempathetic (see FaceBook for one zillion examples). These videos add context and emotional texture to my correspondence. 

So turn that meeting into an email. Then turn that email into a Loom.