The Missing Middle
The more I interact with funders in India, the more a gnawing question arises: Is this where innovation goes to die? It’s a bold statement and might just appear as a rant, I know, but observe the landscape, and a frustrating paradox emerges. We talk endlessly about India's entrepreneurial spirit and its potential to lead, with the government funding lots of startups, which is wonderful, but what after? Our funders and capital ecosystem seem designed to stifle, rather than cultivate, genuine breakthroughs.
On one side, you have the venture capitalists (VCs) in the for-profit world. They are eagerly funding startups that are often either direct copies of successful Western models or, worse, models that continue to burn capital at an alarming rate with no clear indication of a sustainable path to profitability or, crucially, an exit. Forget all the startups in the news, these days with unfavourable track records or outcomes.
It is, frankly, mind-boggling how risk capital operates here. For me, observing from the trenches, I really wonder where the money is going. We laud "growth at all costs," but at what cost to the ecosystem's integrity? This approach prioritises quick scaling and potential hype over foundational innovation, often leading to market saturation with undifferentiated products rather than truly groundbreaking solutions. Fast fashion, quick delivery, what exactly are we funding that is innovative and has truly come from India? The quest for the next unicorn often overlooks the sustainable, deeply impactful, albeit slower-to-commercialise, breakthroughs.
Then, on the other side, you have corporates and VCs who have ventured into the impact world. And here, the risk appetite, or any enthusiasm for true innovation, becomes profoundly questionable. Most want to see direct numbers on the ground and solutions that yield outputs fast.
It's truly interesting – the same people who are comfortable burning money like water in a commercial venture are now sceptical of innovative models without an understanding of clear, immediate outputs and meticulous step-by-step process validation. This demand for instant gratification and quantifiable short-term results often forces impact organisations to pursue superficial fixes instead of investing in systemic change, long-term research and development, or truly transformative social innovations, which inherently require patient capital and a higher tolerance for initial ambiguity. Innovation, in this space, is often choked by the very metrics designed to ensure accountability.
This dichotomy creates a gaping void – a "missing middle" in India's funding ecosystem. If "me-too" commercial ventures get endless runways of capital and genuine impact solutions are strangled by demands for immediate ROI, then where does the true, audacious, and potentially world-changing innovation find its footing in India?
We're talking about:
These are the ventures that are too risky for the impact investor seeking immediate, measurable outcomes, and too long-term or uncommercialized for the typical VC chasing the next quick exit or a validated Western model. They fall between the cracks, starved of the patient, understanding capital they desperately need.
I am not saying VAll is one of those transformative ideas, but I do think we sit in this middle, so where do we go is the larger question. I am lost when a funder tells me I am ahead of time, or they can’t see the problem because it has just started surfacing as a problem in the West. We are building a giving economy that has not been built globally. Yes, there are volunteering solutions and skilling solutions, but we don’t want to be boxed into those and stop creating a sustainable model for lifelong giving. So, where do we go?
I am sure we are not the unique ones, and there have been others in the past who have changed models based on what funding they received. I am sure we will go down that path too for survival and then just sustenance.
Until we bridge this chasm, until we find ways to nurture the truly novel and the deeply impactful, India's innovation story will remain confined to the familiar and the incremental. India is positioned to innovate. With multiple core industries slowly being replaced by AI, there is a space where we can leverage the existing human skills we as Indians have, giving us an edge over the West. The real genius, the audacious ideas that could transform our nation and the world, might just be left to wither, unfunded, in this frustrating "missing middle” and maybe we will be one of those. Only time will tell.
Another Monday Bindi Dharia - and I find myself uncomfortably squirming with "why do #RealImpact founders have to go through this pain." So, first - yes you are right! There is a yawning gap. It is not a rant from you - it is just a realization. Welcome to the Club! The status quo does not work. Second, use this insight as a POWER. Don't spend time chasing the same-old Partners/Funders, find the new. Fact is, Impact founders, ahead of the curve, need to also be innovative on the funding/partner selection/models, and say NO to many "traditional" ones. And trust me, they are out there. Put yourselves in their shoes - they are looking for something different too! We embraced this reality at Minus CO2 back in 2021-22. And now, that we have survived and proved our model, the institutional actors are the ones calling us to take their funds - the same ones who would show us the door 3 years ago! Third, sorry, this will come as a "sell" - but this is exactly one of the thematic focus of #VoicesoftheImpactEconomy. There are 4-6 reels where we explicitly talk about it. DM me if you want them. Fourth, let's talk about what that transformative system should look like! Mugdha Kalra Mandvi Kulshreshtha