Adobe Analytics Architect Certification guide

1 correlation

ability to breakdown traffic (sProp) variables by one another

2 s.linkLeaveQueryString

determines whether or not the query string should be included in the Exit Links & File Download reports

• When linkLeaveQueryString=false, exit links are determined using only the domain, path and file portion of the link URL.
• When linkLeaveQueryString=true, the query string portion of the link URL is also used to determine an exit link.

3 s.pageType

• used only to designate a 404 error page (page not found)

4 s.product string

• s.products="Category; Product; Qty; TotalPrice; Incrementor; Merchandising"
• ";Product;Qty;TotalPrice;Incrementor;Merchandising"

5 s.Prop character limit

• 100 bytes

6 sub relations

• ability to break down conversion variables by another

7 success event

• actions that can be tracked:
• -product view, purchase, video view, bookings, etc.

8 s.campaign

• identifies marketing campaigns used to bring visitors to your site.
• value of campaign is usually taken from a query string parameter (cid=)

9 Processing Order

1) DTM/Dynamic variable, Appmeasurement.js

2) Processing rules

3) VISTA

4) Visitor profiles

5) Marketing channel rules

6) Report servers

7) SAINT classification

10 Order of operations: Reports & Analytics code

1) Page code calls Appmeasurement.js file

2) Appmeasurement.js file is read

3) Page code is read (can overwrite step 2)

4) s.t() function executes the image request

5) Plugins add to the image request (can overwrite step 3)

6) The image request is made

11 Event types

1) Counter: an event in time (instance)

2) Currency: Decimal # that's converted to the base currency

3) Numeric: non currency #s (e.g. - the # of coupons used in a transaction)

12 s.trackDownloadLinks

• s.trackDownloadLinks = "true"
• To track links to downloadable files on the site.
• Use along with linkDownloadFileTypes

13 s.linkInternalFilters

• Used to track exit links. This list identifies links on your site that are internal (not exiting).

e.g.: if your site is www.abc.com but want to identify an exit link (google.com) as an internal link, use s.linkInternalFilters="javascript; google.com"

14 s.trackExternalLinks

• The parameter trackExternalLinks determines if automatic exit links tracking is enabled. When enabled, any link with a URL that does not contain one of the values in linkInternalFilters will be automatically tracked as an exit link.
• Use with linkInternalFilters and linkExternalFilters options to determine which are exit links

15 Best way to classify "0"

• ZERO

16 s.linkExternalFilters

• use with s.trackExternalLinks=true; used to report on only a specific subset of exit links (if your site has too many and only care about a handful)

17 s.linkDownloadFileTypes

• file extension list (comma separated)
• appears in File Downloads report

18 s.channel

identifies a section of your website

19 s.trackInlineStats

• s.trackInlineStats = true
• determines whether visitor click map data is gathered. and visually IDs which links drive the move clicks or has the highest CTR

20 Ways to upload Classification data

1) Browser import (1MB limit)

2) FTP

3) SAINT API

21 Ranked report allows __ number of metrics

10 TOTAL

9 added (1 already in the report)

22 Products character limit

• product category: 100 bytes
• product name: 100 bytes

23Purchase ID character limit

20 bytes

24 Events variable character limit

no overall limit, but each serialized value may contain only 20 bytes

25 eVar character limit

255 bytes

26 # of variables allowed in SiteCat

• 75 sProps
• 75 eVars
• 100 events

27 s.PropN

Used for building custom report w/n analytics Traffic Module.

Used for:

- counting

- pathing

- correlation

28 s.eVarN

• Used for building custom reports w/n the analytics Conversion Module.
• Allow you to breakdown Success Event metrics.

Expires:

- after a specific time

- or after a force expiration

29 Traffic Variable Limitations

- values limited to alphanumeric characs

- non-persistent (only w/n the page)

- 100 bytes max

- legacy traffic variables are case sensitive

30 s.currencyCode

determines the conversion rate applied to the revenue as it enters the analytics database.

e.g. s.currencyCode=USD means all revenue will be converted to USD

if empty, no conversion will be applied