Positivity by Design: July Recap
Purposeful Progress in Every Action
In celebration of TBWA\ANG’s 57th anniversary, our year-long initiative Positive by Design continues to unfold with a series of intentional actions that champion purpose, people, and progress.
As we moved through July, our focus turned inward and outward — supporting mental health, strengthening team culture, and addressing societal topics that deserve more space in our everyday conversations.
Here’s a look at what we accomplished:
ACT #9 – ADHD Support Initiative
🧠 Because inclusion needs investment. To mark International ADHD Awareness Day, we launched a small but impactful initiative: sponsoring 3 neurodivergent frontliners with 7 online coaching sessions each. This act, driven by care and curiosity, aimed to equip high-pressure professionals with new tools for wellbeing, focus, and resilience. Because real inclusion doesn’t stop at awareness — it starts with action.
ACT #10 – Motivation & Morning Sessions
😄 Laughter is serious business. Stress can be silenced with a smile — or better yet, a fake laugh that turns real. In this energising session, our team embraced the awkward and joyful art of laughter therapy. Through body language, eye contact, and shared silliness, we reminded ourselves that joy is contagious — and that emotional wellbeing begins with showing up, together. Watch the video here.
ACT #11 – Friendship Day x Victim Support Malta
🫂 Check in, speak up, be there. In collaboration with Victim Support Malta, we marked International Friendship Day with a social awareness campaign designed to make meaningful conversations easier. Our feed served as a gentle nudge — offering language and questions you can use to reach out to friends who may be struggling. Because behind every strong community is someone willing to ask, “Are you okay?”
ACT #12 – Lunch & Learn with Michele
📚 The Case for Creativity. Our Head of Strategic Planning, Michele, walked us through The Case for Creativity — part of Contagious’ Creative Accelerator. In just 30 minutes, we explored how bold ideas backed by strategic thinking outperform the ordinary. From weaponising your audience to making memory structures, we sharpened our collective creative edge.
July reminded us that small actions, when done with intention, ripple far beyond their moment. Whether investing in mental health, celebrating friendship, or fuelling our creative potential — each act is a step forward in building a culture that’s not just productive, but positive by design.
👉 Follow along as we continue to shape the next 45 acts that honour 57 years of creative disruption.
#PositiveByDesign #Project57 #TBWAANG #PurposefulProgress #CreativityMatters #ADHDAwareness #MentalHealthAtWork #VictimSupport #ContagiousThinking