Salesfire & Dream Big Digital: Kean's Claremorris

Introducing, Kean’s Claremorris

Based in Claremorris, Ireland, Kean’s Claremorris is an established DIY and homeware superstore.

Founded 120 years ago, the company is a well-known player in the Irish home and living industry. Powered by a small but mighty team, Kean’s Claremorris has remained close to its roots even as it continues to adapt to changing consumer needs and expand its digital presence.

In 2020, the business began working with the eCommerce agency, Dream Big Digital, to enhance the user experience of its online store, expand its product range, and drive online growth.

The challenge

Five years ago, Dream Big Digital worked with Kean’s Claremorris to transform its online shopping experience by completely redesigning and rebuilding its website. The agency has continued to support the business’ online evolution by helping its team navigate the changing digital marketplace.

 Under the guidance of Dream Big Digital, Kean’s Claremorris achieved an immense online growth of 450%. However, with this increased growth came increased challenges.

 The company’s catalogue expanded to include items from a wider range of categories, from electricals to garden furniture. The variety of shoppers this attracted made it difficult for the brand to deliver an online shopping experience that resonated with each individual. Additionally, the pandemic led to rapid growth in the online home and living industry, meaning Kean’s Claremorris needed to stand out in an increasingly competitive space.

 With the help of Dream Big Digital, the business overcame these challenges by implementing a series of eCommerce solutions. By 2025, Kean’s Claremorris was using three separate technologies to capture shopper data, personalise the on-site experience and send retargeting emails.

However, as the company’s catalogue continued to grow to over 12,000 products, it became more difficult to align the customer journey across these standalone technologies to help shoppers find what they needed. Kean’s Claremorris enlisted Dream Big Digital to help them find a solution to creating a smoother customer journey and enhancing product discovery.

The solution

Dream Big Digital identified Salesfire as a single eCommerce solution that could more than match the capabilities offered by the three products Kean’s Claremorris was currently utilising.

 The agency reached out to our eCommerce experts on behalf of the business, and Kean’s Claremorris began consolidating its disconnected tech stack by replacing its existing solutions with Salesfire’s interconnected product suite.

 Our tools worked together to personalise and seamlessly connect each stage of the buying journey for Kean’s Claremorris. By maximising marketing opt-ins with our data capture technology, Salesfire AI was able to build a detailed profile of each of their shoppers’ interests and behaviour.

This data was then used to trigger highly relevant automated emails and display personalised messaging and product recommendations on Kean’s Claremorris’ site.

Results

By opting for Salesfire, Kean’s Claremorris removed the need for its staff to manage three separate eCommerce tools. Instead, they can fully focus on getting the maximum use and results from our comprehensive suite of solutions.

 Instead of having to manually import data from one provider into another, our integrated product suite collects shopper data in real time and uses this to automatically inform every step of the buying journey. This has allowed the small team at Kean’s Claremorris to free up time previously spent on repetitive manual tasks, enabling them to focus on online growth rather than maintenance.

 As Salesfire’s suite of solutions feeds into one another, Kean’s Claremorris has been able to enhance the level of personalisation it offers shoppers. The messaging and recommendations shoppers receive both on their site and through email are data-driven and always relevant to each shopper’s unique interests and behaviour. Adapting the on-site experience to each shopper has also made it easier for them to navigate through the brand’s extensive product catalogue.

 Whether shoppers are interested in products to renovate their home, browsing kitchenware, or even searching for a new laptop, with Salesfire, Kean’s Claremorris can now help them find exactly what they need.

“Going from a physical store to building an online presence was a big leap for us, and the support we’ve received from Dream Big Digital has been invaluable through this process. They transformed our site’s user experience with their web design expertise and have continued to search out ways to help us grow, which is how we discovered Salesfire."

Paul Sheeran, eCommerce Manager at Kean's Claremorris