Salesforce Public Sector Solutions: Revolutionising Government Operations
Astro & Einstein at #BiiG 2023

Salesforce Public Sector Solutions: Revolutionising Government Operations

Today, Governments across the globe face increasing pressures to deliver efficient, effective, and trusted services to citizens. They need to do this while facing increasing burdens on pretty much all areas of their budgets - while managing internal workplace change, responding to emergencies - all while ensuring data security and compliance.

Salesforce, a global leader in cloud computing and customer relationship management, has developed a suite of public sector solutions that help government agencies achieve these objectives.

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Salesforce #publicsectorsolutions are an Industries based approach, delivering Government tailored toolkits and applications that rapidly deliver outcomes for almost every "everyday" public service. Permits, licensing, inspections, applications (forms), grants and benefits are all included - and Salesforce updates the platform with new additions 3x per annum. This means your Department will always have the latest version of software (no more patches or updates!) and with constant feedback and development coming in from across the globe - each application is constantly optimised for "best fit" outcomes.

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Public Sector Solutions as at April 2023

Salesforce's public sector solutions are designed to address the unique challenges faced by Queensland Government Departments. Public sector solutions are built on the Agentforce 360 Platform , a locally hosted cloud-based software suite that manages data, streamlines operations, and enhances citizen facing services. Secure, scalable, and flexible the infrastructure can be customised to meet specific needs of independent government agencies, while maximising whole-of-Government #composability so agencies don't need to start transformation projects from scratch each and every time.

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Source: Michael de Henin, Regional Vice President, Industry Solutions

One of the key benefits of Salesforce Public Sector Solutions is that it allows government agencies to integrate various systems and data sources into one central platform. This means that (without a "rip-and-replace" scenario) agencies can access all their data in one place, reducing the need for manual data entry and improving the accuracy and consistency of their information. We call this a "sinlge-view". It also means that agencies can analyse their data more effectively, identifying trends and patterns that can inform policy and dramatically improve the decision-making process.

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Building on this "integration" approach, Salesforce's public sector solutions subsequently help government agencies (intra and inter and Local+State+Federal) to collaborate more effectively. Salesforce's Community Cloud solution enables government agencies to create private online communities where they can collaborate with other agencies, citizens, and stakeholders about a range of services such as benefits, emergency response, public sector recruitment, community development or even proactive healthcare. Salesforce public sector solutions facilitate scaleable information sharing, rapid knowledge transfer, and the creation of a more connected and engaged community.

Finally, of all the deliverables from Salesforce Public Sector Solutions - it is the ability for Government Departments to communicate more efficiently with their citizens that could be the most critical for your Department. Citizens expect the same (or better) levels of communications from Queensland Government Departments. In fact, research from Salesforce by Boston Consulting Group (BCG) shows citizens both expect personalised engagement and support more data sharing across and between Government Departments.

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Source: Trust Imperative 3.0, October 2022

 You can access the full Trust Imperative 3.0 report via the below link.

To deliver great experiences, the platform includes a range of tools for managing emails, social media, and other forms of communication, as well as features for creating and sharing content. This means that agencies can reach more people with their message and engage with their constituents in a more meaningful way.

So, how can an Queensland Government Department (State or Local) use Salesforce Public Sector Solutions to improve its citizen engagement, increase trust and deliver streamlined services? Let's take the hypothetical example of an agency that wants to improve its case management for citizen engagement. Using Salesforce Public Sector Solutions, the agency could:

  • Integrate data from multiple sources, such as employee details, citizen details, supplier details and gain a "single view" of each and every interations from any angle. Details can be updated in real time for all Departmental staff to access, share and act on.
  • Analyse this data to identify trends and patterns, such as which citizens are facing challenges or posing questions requiring more 1:1 engagement vs those that can be delivered an automated response through self-serve.
  • Use this information to optimise call volumes, responses, and tailor responses where required for better outcomes on the ground.
  • Communicate with citizens more effectively, using a multi-channel approach to provide real-time updates and respond to feedback.

By using Salesforce Public Sector Solutions in this way, the Department could provide a better experience for citizens, improving their trust through a great experience while reducing workload on Government employees.

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Speed to value is the objective

Globally, Salesforce's public sector solutions are revolutionising the way government organisations operate. By providing a #secure, #flexible, and #composable platform that enables #streamlined operations, improved data management and #analytics, and more effective #collaboration, Salesforce is helping government agencies to achieve their goals and better serve citizens.

If your Department is looking to improve operations, streamline your processes, do more with less and deliver trusted citizen engagement, Salesforce's public sector solutions may be the what you have been looking for.

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