Welcome to the May 2025 Edition of B2B Marketing Bytes

Are your marketing and BD teams working together or just working alongside each other?

Too often, marketing creates content that BD never uses, and BD asks for leads that marketing isn’t generating. If your marketing and BD teams feel out of sync, I would recommend taking a step back and reassessing.

Learn how to get both teams on the same page in this blog post - Are your marketing and BD teams out of sync? A marketing review could be the fix

Could outsourced marketing be the secret weapon for law and accountancy firms?

Whether it's covering absences, supporting a large-scale project, or bridging recruitment gaps, outsourced marketing ensures your firm keeps running smoothly.

Interested in how it could work for you? Find out more in this blog post - Why law and accountancy firms should consider outsourced marketing for resource gaps

In my experience working with accountants and lawyers, marketing plans often fall short because they miss the details that truly matter. 

These can be addressed with the right strategy.  

Want to see how your plan measures up? Read my full blog to get the key insights - Marketing plans for accountants and lawyers: what’s missing in yours?

Random acts of marketing don’t build trust or generate leads.

Without consistency, messaging is generic, resources are wasted, and success is impossible to measure.

A structured strategy with repeatable activities delivers real results. Discover a better way with my helpful blog post - Why ‘random acts of marketing’ fail for professional services firms

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Thanks for reading my latest newsletter. Tune in next month for the latest hints and tips!

Any questions or want to talk about how I can help with your marketing then pop me an email info@helencoxmarketing.co.uk