Why Latam is redefining A.I.
We’re living through one of the fastest transformations in the history of creative industries.
What used to be a 100% human-driven process—design, content creation, brand storytelling—is now enhanced (and in some cases, reimagined) by tools like ChatGPT, Midjourney, Adobe Firefly, and Google Veo 3.
But here’s what’s remarkable: Latin America is leading the change.
AI Adoption in LATAM: The Numbers Don’t Lie
According to the 2024 Microsoft + LinkedIn Work Trend Index, over 80% of knowledge workers in LATAM now use generative AI daily—more than in North America or Europe. Across agencies, production houses, and in-house marketing teams, AI is helping creatives produce assets faster and more cost-effectively than traditional methods, improve visual quality and content precision, and analyze trends in real-time audience behavior, creating multilingual content with accurate AI translation.
Why LATAM Is Powering the AI-Creative Revolution
Remote hiring from Latin America surged 286% in late 2021 and continued rising 161% in early 2022—outpacing EMEA and APAC growth. 26–38% of jobs in LATAM are affected by AI, and 8–14% may see significant productivity gains—especially in digital creative roles. Remote work has grown 30% between 2020–2022 across tech, marketing, and support roles throughout LATAM.
With AI and cloud adoption, Latin America could add a staggering $1.37 trillion to its GDP by 2030. Public trust in AI is high—47% across the region, and 84% in Brazil, laying a strong foundation for adoption.
The results continue to impress me — and in Latin America, AI is already here, delivering real impact. Across the region, we have creatives and producers who are not only skilled in their craft but fully specialized in AI-driven workflows. These AI-first professionals are blending technology with human creativity, producing campaigns that are faster, smarter, and more culturally relevant than ever.
Inside LATAM A.I. TALENT
At Latam Ad Talent, we’ve curated a network of remote creatives trained to blend artificial intelligence with emotional storytelling. These aren’t generalists—they’re specialists who live and breathe the content creation process.
Our most in-demand roles:
Check it all here.
We understand that hiring in Latin America is not only about finding the best talent, but also about doing it in a safe, strategic, and customized way. If your brand wants to hire smarter, move faster, and create work that resonates, the time is now.
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CEO & Founder — LAT Ad Talent