Are You Ready for Zero Hour?

Nothing makes your heart jump quite like seeing that ransom note come into your inbox. As organizations modernize their infrastructure and add more workloads and data into cloud environments, attackers will continue to target that data.

In this edition of Data Security Digest, you'll play a pivotal role in the unfolding crisis, experiencing the pressures and strategic choices that directly impact a company's recovery, reputation, and future when it matters most.

The Clock is Ticking: Welcome to Zero Hour

It’s 6 AM on a Sunday morning. A normal business, not unlike yours, hums along as usual. Suddenly, a sign of trouble, as a junior analyst picks up an anomaly: a chorus of discordant data points. Soon, the analysts realize what’s happening isn’t too distant from a nightmare: it’s an active cyberattack.

Zero Hour thrusts you into the heart of the crisis as the team realizes the magnitude of the attack and races against the clock to ensure data is recovered and damage is minimized.

As time ticks by, the situation spirals out of control. The stock plummets, revenue is lost, and the reputation of the company slowly burns as the team watches helplessly in real time. 

As you follow along, you’ll find out that the team is discovering blind spots that they never knew existed. As public humiliation and staggering losses continue to mount, the C-suite is forced to make decisions they hoped they would never have to make.

This story is a reminder that in today’s world, you cannot afford to be unprepared for a sophisticated attack. It’s a situation that could have been addressed beforehand, which could have resulted in minimal damage. True cyber resilience is not an accident; it’s the result of proactive investment in a modern data security strategy.

Sign up here for the complete experience to see the entire disaster unfold. Afterwards, you’ll want to be sure you’re never left unprepared for a cyber incident (and that attack may be inevitable). And if you’re heading to #AWSreInvent, you can even secure your spot at a live simulation to see it in action. 

It's re:Invent Season! 

That’s right, if you’re headed to #AWSreInvent, you can see ‘Anatomy of a Cloud Ransomware Attack: A Live Simulation’ live!

This is just one of the many sessions that we’ll be a part of in Las Vegas from Dec. 1-5; here’s a full breakdown of everything you’ll want to see at AWS re:Invent:

Come chat with us at Booth #1439

Stop by Booth #1439 to talk to our team about how you can accelerate your AI transformation, secure your cloud, and protect your identities everywhere! We don’t want to give too much away about our booth…you’ll need to see it to believe it.

The Rubrik Party!

One of the most exciting events of the week will be The Rubrik Party at #AWSreInvent, co-hosted by Amazon Web Services (AWS) and Okta !

Step out of the cloud and into the club on December 2nd. Save your spot to join us at OMNIA Nightclub here!

Cloud Resilience in the AI Era

Your AI strategy is only as secure as your cloud foundation. AI-enabled cyberattacks surged 47% in 2025, while AI adoption creates explosive data growth across cloud estates. Organizations face threats moving at machine speed, and traditional cloud snapshots just can't keep pace!

Join Devvret Rishi and Adam Rusho for a session that provides a practical framework for cloud resilience when AI amplifies threats. Learn how to gain visibility into AI-driven attack vectors, implement recovery strategies matching the speed of incidents, and protect your data lifecycle from both malicious attacks and agent mistakes while safely operationalizing AI. Learn more here.

Deploy AI Agents with Confidence & Control

AI agents are powerful but risky. They can access sensitive data, trigger workflows, and make autonomous decisions. Rubrik and Amazon Web Services (AWS) are helping enterprises adopt agents with confidence with Rubrik AI Resilience, powered by Predibase. 

Join Devvret Rishi and Mike Gillespie from AWS to explore how to make agentic AI secure, trustworthy, and resilient. Register here.

That’s just a quick peek at a few of the things we’ll have set up for the week, check out everything we have planned here. Can’t wait to see everyone!

Hungry for more Cyber Resilience Content?

Check out some of these highly recommended reads from Rubrik here:

☁️ Join us for Rubrik Cloud Resilience Summit on Dec. 10! (Save your spot now)

👀 Endpoint Protection Blindspot: The Rise of Ransomware in the VM Layer (Watch now)

📚 Blog from Rubrik Zero Labs: Beyond MTTR: A Measurable Framework for True Cyber Resilience (Read now)

📚 Blog: Business-Aware Recovery for M365: From Blind Restoration to Minimum Viable Business in Minutes, by Alpika Singh (Read now)

📚 Blog: It's Early Days For Agent AI (and Most Companies Lack the Tools to Protect Their Data), by Jackie Ho (Read now)

🏥 Webinar: Stop Ransomware from Shutting Down Patient Care: PACS Protection That Actually Works (Register Now)

🗓️ Webinar: From Detection to Recovery: How CrowdStrike & Rubrik Unite to Stop Identity-Driven Attacks Across New York State Agencies (Register Now)

👏 Fashion House MaxMara Strengthens Cyber Resilience to Protect Global Operations (Read story)

Rubrik, the Security and AI company, operates at the intersection of data protection, cyber resilience, and enterprise AI acceleration. Rubrik Security Cloud is designed to deliver robust cyber resilience and recovery, including identity resilience, to ensure continuous business operations, all on top of secure metadata and data lake

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