Why 73% of Projects Fail and How I Stopped Losing Stakeholder Support Let me tell you a quick story. Years ago, I was leading an ops overhaul that was supposed to streamline internal reporting. Everything looked good on paper, timelines, budget, resource allocation. I checked every box… Except one: I didn’t fully engage the stakeholders who would actually use the system every day. 🚨Big mistake. Within 3 weeks of launch, adoption lagged, teams worked around it, and leadership questioned the ROI. That’s when it hit me—involvement doesn’t equal alignment. Just because stakeholders are informed doesn’t mean they’re invested. So I changed my approach. Here’s what I did: • Identified key influencers across departments, not just top execs, but daily users and frontline managers. • Used long-form discovery sessions to understand their actual pain points (not just the ones listed on a dashboard). • Built a feedback loop into every sprint cycle. Small changes. Real-time validation. • Created internal linkages between project goals and departmental KPIs (this one’s huge). The result? 🎯 41% faster implementation. ✅ 3X higher adoption in the first 30 days. 💬 Consistent stakeholder engagement from kickoff to post-launch. Why does this matter for you? If you’re a project manager, ops lead, or department head, especially in finance, tech, or healthcare, here’s your reality: 📌 You’re juggling timelines, compliance, and team bandwidth. 📌 You’re expected to “drive transformation” and still “not disrupt the day-to-day.” 📌 You’re measured by results but those results start with buy-in. So ask yourself: Are you just updating stakeholders or are you empowering them to shape outcomes? That’s the difference between a delivered project and a sustained solution. If you’re tired of rework, delays, or lukewarm adoption, start by rethinking how you engage your stakeholders. Involve early. Involve meaningfully. Involve often. ✅ Start with a 30-minute alignment session before you build your next project charter. ✅ Don’t just collect feedback—co-create the solution with the people who live it. You’ll thank yourself later. Let’s stop managing projects and start leading with people who matter. #ProjectManagement #StakeholderEngagement #LeadershipInAction
Importance Of Stakeholder Input In Project Alignment
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Summary
Aligning stakeholder input with project goals is crucial for ensuring the success and sustainability of any initiative. Stakeholder input provides diverse perspectives, aligns priorities, and creates collective ownership, which ultimately leads to better outcomes and smoother implementation.
- Engage early and meaningfully: Involve stakeholders from the start by identifying key decision-makers and daily users, and actively seek their input to shape project goals and solutions.
- Define motivations and goals: Understand each stakeholder's priorities and align project strategies with their needs to ensure shared objectives and minimize resistance.
- Foster continuous communication: Establish open feedback channels throughout the project lifecycle to address concerns in real-time and maintain alignment on shared outcomes.
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After nearly 30 years in the customer experience space, one of the biggest lessons I’ve learned is the critical importance of partnership. You can have the most innovative CX strategy, cutting-edge technology, and even the most comprehensive data insights, but if you don’t have buy-in from the right stakeholders, and have business leaders willing to work with you, your efforts will always fall flat. Sounds obvious, but so many miss this. Managing stakeholder expectations and ensuring alignment across departments isn’t just about communication, it’s about trust and influence. Whether it’s C-suite executives, frontline employees, or even external partners, each stakeholder plays a vital role in shaping and delivering the customer experience. The best CX initiatives are those that have everyone on board, with a shared vision and a clear understanding of the impact on both the business and the customer. Being an effective partner means listening to stakeholder concerns, aligning your objectives with theirs, and continuously showing the value that customer experience brings. It’s about understanding their priorities and communicating how CX initiatives help meet those goals. When stakeholders see CX as an enabler of business outcomes rather than just a customer-focused initiative, execution becomes far more effective. The bottom line? CX success isn’t just about customers. It’s about aligning the internal team, building trust, and ensuring that everyone is invested in the same outcome. #customerexperience #stakeholdermanagement #leadership #strategy #digitaltransformation #collaboration #technology
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You did some planning around building a feature but didn’t include a set of key business stakeholders. Now, alarms have gone off and questions are being raised about why they weren’t included. More importantly, they are now vetoing your work. Ouch. This happens more often than you think. The way to deal with this is by being proactive and really mapping out the stakeholder tree for key features you are building. What you want to do is get alignment on the When / Who / Why for each major feature you are building. Aligning the "Who" Who are the different teams involved in this Feature? Who are the stakeholders who need to say “Yes”? Who are the stakeholders that have to be kept informed so they don’t veto your work? Aligning the "When" When do you involve stakeholders? How should you involve them? What informal channels should be used to keep stakeholders aligned? Aligning the "Why" (MOST IMPORTANT) What are their motivations? What are their goals? How can you align your strategy with what stakeholders want? There’s no shortcut to this, half of product management is stakeholder management. If you don’t put the time in to think through these questions, you will get your work vetoed.
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Aligning executive stakeholders with conflicting priorities is a puzzle many product people face. How do you solve it? When stakeholders pull in different directions, the secret isn't in aligning immediately around a product vision. Instead, elevate the conversation: align first on company goals. What outcomes do we aspire to achieve as a company? This unified understanding of company priorities becomes your north star. Here's how you can approach this: 1️⃣ Level Up the Discussion: Before diving into a product vision, ask stakeholders to agree on broader company goals. What did your CEO emphasize as priorities for your business? This context is crucial. It sets the stage for aligning individual goals to the bigger picture. 2️⃣ Connect Back to Product Vision: Once unified on company objectives, demonstrate how the product vision helps achieve these goals. "Here's our shared goal. Based on customer insights and priorities, this vision drives us towards it.” This shows your vision isn't just arbitrary—it's informed and intentional. 3️⃣ Seek Constructive Feedback: Encourage dialogue. Why might a stakeholder disagree with the vision? Is it truly about priorities, or personal impacts and unmet goals? This feedback refines your approach but remember, the product vision isn't a committee decision. It's guided by data and customer needs. 4️⃣ Give Credit and Build Back: Stakeholders feel valued when their input shapes outcomes. Make sure to recognize their contributions. This fosters trust and buy-in. Being stuck in the build trap often arises from chasing outputs over outcomes. Aligning on higher-level goals ensures your product strategy isn't just a list of features but a pathway to delivering real value. 🎯 So, next time conflicting priorities emerge, remember: align at the top, then articulate a product vision that navigates towards those shared company goals. How have you managed stakeholder alignment in your organization? Share your experiences!
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