Rebuilding insurance industry reputation digitally

I consider myself an industry vet at this point, 13 years as of this month...cut my teeth on a stack of x dates making $1,200/mo begging people let me quote I've been through hard property markets, hard real estate markets and catastrophic claims events I've never seen the public trust in insurance be this low I point it back to one thing and one thing only, the availability of information or lack thereof Policyholders don't trust insurance because they don't understand it. They don't understand what they bought, and worse, oftentimes they don't have access to their own portfolio to try and understand As an independent agent at heart, its extremely touch to watch how some agents, carriers and MGAs are poisoning the well - Making it difficult for their clients to get information, gating it behind their walls - Forcing the client to chase information with high friction - Hiding premium thinking their clients wont notice - Blocking the ability to get loss runs for fear of losing an account...usually based on their own treatment of the customer - Sending renewals days of even day of to trap the customer from leaving - A system that is monopolized by making data impossible to get The days of building your agency by hiding and gating information from the clients are well over. Policyholders have more resources than ever, and trust they will find them, be it with your agency or another. We created GloveBox to help agencies, carriers and MGAs build trust with their customers. Make information about their portfolio so unbelievably simple to access. Creating transparency between stakeholders and making it far easier to do business without smoke and mirrors Call me crazy, but could it be that putting all of your cards on the table actually creates a better business, a better industry and a more profitable outcome I'm a firm believer that the more a policyholders knows, the more they will trust, the more they protect and the loyalty will skyrocket. Until we as an industry in the US change the way we operate with our customers, things are only going to get worse before they get better #insurance #digitalcx #wecandobetter #insurtech

Part 2: The MGA of the Future Will Be a Digital Media Company—Who Sells Niche Insurance Products (not the other way around)... The MGAs of the future won’t win because they have the best product. They’ll win because they OWN the digital eyeballs in their niche. Not just the agents and brokers, but...the ENTIRE industry niche they designed their products and platforms to serve. Problem... In today’s crowded insurance industry distribution channel, it’s not the best product that wins—it’s the best-known product. Here’s the challenge... → The marketplace is crowded. → Agents and brokers are overwhelmed with "too many mouths to feed". → End consumers are distracted by endless noise and lack trust. If you’re not constantly marketing to your audience, positioning yourself as the authority, and dominating attention in your niche, you’ll get lost in the shuffle. The MGAs of the future will act more like digital media companies than traditional insurance businesses. (real example) Imagine this: An MGA targeting Excavation Contractors launches a digital media division that runs their niche marketing flywheel. They create: ✅ A podcast featuring Excavation Industry leaders and risk experts. ✅ Micro-video clips that educate and engage their audience. ✅ Blogs, LinkedIn posts, and newsletters tailored to the niche. ✅ Educational webinars for independent agents. ✅ AI-driven risk management tools tailored to Excavation risks. ✅ A turnkey content strategy for their agency partners to market to end consumers. They don’t just sell a product—they own the ATTENTION GRAB and conversations in their industry. The result? They’re not just another MGA vying for attention—they’re the authority in their ENTIRE industry niche (not just relying on their agency partners to grow and scale). Here’s what MGAs need to do to solve the distribution problem... 1) Build a Digital Media Machine (Operating System and Flywheel): Treat content creation as a core function, not an afterthought. Create consistent content that dominates the digital eyeballs and attention in your niche. 2) Invest in Agent-Broker Support: Provide turnkey marketing kits, resources, and coaching to help agents sell your product. 3) Own the Demand: Focus on marketing directly to end consumers in your niche. When you own the DEMAND, you own the market. 4) Create Micro-Niche Communities: Build larger ecosystems that connect agents, brokers, and industry leaders within your target niche. Dominate the entire ecosystem and micro-niches within them! ************ What’s your strategy for owning the attention in your industry niche? Do you have a clear content strategy, game plan and operating system built for 2025? Let's hear your comments, thoughts and insights—Drop them in the comments below and keep this convo going! ♻️ Repost or share with anyone in your network who may need to hear this message today. #insurance #insurtech #riskmanagement #totalnichedomination

Insurance was never meant to be a product. It was designed to be protection. A promise : sacred, simple, swift. But over time, we buried that promise in layers of agents, forms, and fine print. Then came a company that didn’t just tweak insurance. It reimagined it with intelligence embedded at the core. Meet Lemonade. Born digital. Built different. It sells 97% of its policies through bots. Processes 55% of claims with zero human touch. Grew its customer base 177% year over year, now serving over 2.3 million people. Its in force premiums have touched $890 million. And its gross loss ratio dropped 10 points in a single year to 72.3%. No agents. No proxies. They don’t guess your risk, they sense it. Your phone’s GPS, accelerometer, and gyroscope detect how you drive. If you’re texting while driving, they don’t read the message. They just know you’re distracted and adjust your price accordingly. They replaced traditional brokers with synthetic agents, a financing model that gives them upfront capital, like commissions would, but without middlemen or forever payouts. Their headcount didn’t grow. Their intelligence did. AI now runs claims, HR, finance and even R&D. Employees don’t fear AI. They manage it. Meanwhile in India, insurance market is worth ₹10.2 lakh crore ($127B), yet faces a 74% protection gap. Over 500 million Indians remain underinsured or uninsured. IRDAI’s Bima Sugam, a UPI like universal insurance platform is a bold signal of intent. But tech wrappers won’t be enough. We must rethink the fundamentals. Price based on behavior, not demographics. Automating claims to reduce friction and rebuild trust. Using predictive AI to onboard, personalize, and retain. Reimagining protection to feel like tap not a transaction. Because when a farmer in Bihar or a gig worker in Bangalore buys cover : They don’t want a form. They want a promise. One that works instantly, intelligently, invisibly. Because next leap in Indian insurance won’t be sold. It will be sensed. Save 💾 ➞ React 👍 ➞ Share ♻️ #Insurtech #IndianInsurance #ArtificialIntelligence #BimaSugam #LemonadeInsurance