BOFU conversion strategies for trust building

5 ways we help behavioral health practices create bottom-of-the-funnel content that drive admits: When potential patients are ready to make a decision. Your content needs to do more than inform. It needs to convert. A strong bottom-of-the-funnel content strategy can make all the difference in the world. Turning visitors into booked appointments. Here’s 5 ways we help clients create a BoFu strategy that works: 1. 𝐂𝐫𝐞𝐚𝐭𝐞 𝐓𝐚𝐫𝐠𝐞𝐭𝐞𝐝 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 - Build detailed service pages explaining your treatments and therapies. - Offer comparison guides to help patients choose between options. - Share patient testimonials and success stories to build trust. 2. 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐟𝐨𝐫 𝐋𝐨𝐜𝐚𝐥 𝐒𝐞𝐚𝐫𝐜𝐡 - Use location-specific keywords like "depression treatment in [city]." - Create landing pages for each area your practice serves. - Keep your Google My Business profile updated and optimized. 3. 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭 𝐄𝐚𝐬𝐲 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐏𝐚𝐭𝐡𝐬 - Use online scheduling for instant bookings. - Add chatbots or Messenger for real-time responses. - Use clear calls-to-action (CTAs) to guide users to contact you. 4. 𝐀𝐝𝐝𝐫𝐞𝐬𝐬 𝐂𝐨𝐦𝐦𝐨𝐧 𝐎𝐛𝐣𝐞𝐜𝐭𝐢𝐨𝐧𝐬 - Answer FAQs about insurance, costs, and privacy concerns. - Be transparent about payment options and treatment effectiveness. - Highlight what sets your practice apart from competitors. 5. 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐒𝐨𝐜𝐢𝐚𝐥 𝐏𝐫𝐨𝐨𝐟 - Case studies showing successful patient outcomes. - Include video testimonials to add authenticity and emotion. - Highlight certifications, awards, and affiliations to reinforce credibility. 𝐖𝐡𝐲 𝐈𝐭 𝐖𝐨𝐫𝐤𝐬: When you create content tailored to those ready to take action, you remove barriers and build trust. Helping potential patients feel confident choosing your practice. Is your content strategy helping or hurting your bottom line? 👇 Let’s talk about making your BoFu content convert. Click the book appointment link above.

We hit profitability in 18 months by focusing on something BESIDES revenue 👇 — Building a defensible company isn't just about revenue – it's about building flywheel of trust 🎯 We’re taking a counter-intuitive approach: Optimizing for adoption over immediate revenue. Here's our strategy: // 1. Full-feature access from day one. Tactic: We hand users the keys to everything via reverse trial. No feature gates, no hidden limits. Result: Teams try more features, get enabled, and convert at a higher clip. // 2. Team-wide value before payment. Tactic: We encourage team-wide usage without charging for every seat. By allowing read-only members to come onboard, we create incentives for them to graduate into creators down the line. Result: 2x more team-wide expansion than traditional per-seat models + strong viral coefficient. // 3. Generous free tier. Tactic: Users can create real value via Supademos without spending a cent, and they can upgrade to create more value. Builds trust early (especially with upstarts) with a promise of upgrades as they scale value/ROI received from the platform. Result: Usage + retention significantly above the norm. — The conventional wisdom says this leaves money on the table. But we're playing a different game: → Building trust first → Letting value drive expansion → Creating natural champions inside companies The lesson: Sometimes the fastest path to revenue isn’t as strong as the fastest path to trust.

Here's what I've been telling my clients: Let’s get your content to do the heavy lifting — including closing those deals. 💪 If you want more demos and free trials, it’s time to focus on BOFU (bottom of the funnel) content. Sure, BOFU content doesn’t always rake in the biggest traffic numbers. But the people who do visit are serious buyers. These are your most qualified prospects. BOFU content helps you: ✨ Differentiate your solution. Show them why you’re better than the competition with detailed product comparisons and feature breakdowns. ✨ Build trust. Case studies, testimonials, and client logos work wonders in making them feel confident in their choice. ✨ Accelerate decisions. At this stage, prospects are ready to make a move. Your BOFU content speeds up the process and makes it an easy yes. Here’s what you need more of... 👉 Product feature pages: Go deep. Show them why your solution is *the* solution. 👉 Comparison pages: Help them see why you’re a better fit than the competition. 👉 "Alternatives" pages: When they’re looking at other options, be the one they can’t ignore. 👉 Integration pages: Let them know how easily your solution fits into their existing tools and systems. 👉 ROI calculators: Help them visualize the impact and savings from your product. These aren’t just nice-to-haves — they’re must-haves if you want to move prospects from “thinking about it” to “sign me up.” So, if you’re not already publishing BOFU content, now’s the time. The right content at the right time = more demos, more trials, and more customers. 🚀