Founder & CEO - Sub Zero | Automotive Engineer | Cold Chain Solutions | Building India's Coolest Trucks
𝐖𝐡𝐲 𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞 𝐰𝐢𝐧𝐬 𝐢𝐧 𝐚𝐧 𝐮𝐧𝐨𝐫𝐠𝐚𝐧𝐢𝐬𝐞𝐝 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲. When I entered the transport refrigeration industry, the first thing that stood out to me was how unorganised it was. Small operators dominated, processes were inconsistent, and service quality depended more on individual relationships than on systems. In the beginning, this felt overwhelming. It was tempting to follow the same path and simply move fast. But I realised that what this industry lacked most was not speed, it was structure. We decided to invest time in building systems. Every truck design documented. Every customer interaction recorded. Every delivery tracked and reviewed. At first, it felt slow. Setting up processes is rarely exciting. But over time, those small steps compounded. Clients began to see the difference. They knew what to expect from us every single time. Not just a truck body, but a standard of reliability. In a sector where unpredictability is the default, that reliability became our strongest differentiator. What this has taught me is simple. Structure builds trust and trust scales far better than shortcuts ever can. For anyone building in unorganised industries, my takeaway is this: 1. Document everything, even if it feels tedious 2. Build consistency before you chase speed 3. Focus on reliability, because that is what clients remember Short-term wins may come from improvisation, but long-term growth always rests on structure. #entrepreneurship #business #mindset #growth #logistics