Building trust through local agents and middlemen

Why Some Businesses Win in India—And Others Struggle Trust in India is deeply personal, and that’s why on-ground relationships remain the backbone of many industries. Despite digital disruption, businesses that thrive on human connections continue to dominate. Take insurance, for example. While online platforms offer easy policy comparisons, agents still drive the majority of sales. People prefer a known face who can explain policies in person rather than relying on digital recommendations. The same applies to real estate—local brokers and developers who have built trust over years see higher conversions than online listings alone. This pattern extends beyond services. FMCG giants rely on kirana stores more than e-commerce for distribution. Direct selling businesses like Amway or Tupperware flourish because product recommendations from trusted individuals outweigh digital ads. Even in tech, B2B SaaS firms win deals through local sales teams rather than cold online outreach. India’s economy thrives on networks of trust. While digital adoption is growing, the biggest opportunities still lie in strengthening on-ground relationships rather than replacing them. Businesses that understand this nuance will build the next wave of scalable, high-trust enterprises

Two Types of Real Estate Brokers in Today’s Market. In Dubai’s real estate sector, brokers generally fall into two categories: 🥊Type 1: The Trusted Advisor. This broker takes a strategic, relationship driven approach: ☘️Step 1: Begins with detailed fact finding: Understands the client’s needs, priorities, fund flow, and both short term and long term objectives. ☘️Step 2 : Educates the client on Dubai’s real estate fundamentals: Why invest? How is the market regulated? Why is it considered a safe investment hub? ☘️Step 3 : Clarifies the legal, taxation, and compliance aspects linked to property ownership and investment in Dubai. ☘️Step 4 : Only after building trust and clarity, introduces the client to specific investment options: Capital appreciation potential, rental yields, visa opportunities, and long term returns. By the time this broker invites the client to a developer’s experience center, the decision is often straightforward. The client typically asks, “What do you suggest I buy?” At this point, the broker has positioned themselves as a trusted consultant, not just a salesperson. There’s rarely any discussion about kickbacks or commissions because the client values expertise not discounts. 🥊Type 2: The Postman Broker This broker operates transactionally: They rush the client directly into the developer’s sales center. The client is handed from one developer representative to another, hearing multiple and often conflicting pitches. This leads to confusion and frustration for the client. Even if a deal happens, the client feels the broker added little value and that’s when kickback discussions begin. 🥊Conclusion. The Dubai real estate market is evolving. Clients today are not just looking for property they are looking for advisors, not middlemen. If you want to convert a suspect into a prospect, then into a customer, and finally into a client, focus on process, education, and trust not just transactions. #RealEstate #DubaiProperty #SalesLeadership #BrokerLife #ClientExperience #RealEstateInvestment #SalesProcess #BrokersInDubai

【“Brokers Only Waste Time?” — The Hidden Truth About How 100% of Commodity Deals Are Really Closed】 “Brokers are toxic.” “Brokers are useless.” “Brokers are messing up deals.” “Brokers ruin the market.” “Brokers only waste time.” We’ve all heard this narrative before. But let’s be honest — this is a fantasy. ** In reality, nearly 100% of commodity deals are never completed by just a buyer and a seller sitting across the table. Every deal — yes, every single one — is made possible through people in between: People who connect. People who verify. People who coordinate. People who translate chaos into clarity. And yes — sometimes they’re labeled as “brokers.” But what if I told you: Even your buyer may be someone else’s mandate. Even your seller might just be one stage in a longer supply chain. So what exactly are you rejecting? ** Let me share a real story. In one of my previous transactions, I had a verified buyer whom I’d already closed several successful deals with. He trusted me — because we’d built results together. One day, a seller decided he could go around me. He found someone who claimed to be able to contact my buyer directly. He thought bypassing me would make things faster and cheaper. But what he didn’t know was — My buyer had already worked with me, and he wasn’t interested in random people “pushing” new connections. He trusted the structure I created, not just the product being offered. The deal collapsed. The seller burned the bridge. And the buyer simply came back to me, asking: “What happened to the structure we had?” ** This is exactly why intermediaries matter. • We’re not just middlemen. • We’re curators of trust. • We manage energy, not just emails. • We preserve alignment, not just documents. ** So next time someone says: “Let’s just remove the brokers.” Ask yourself: “Are you ready to build all that trust, infrastructure, and execution on your own?” Because in this world — Information is cheap. Execution is everything. And those who execute are never truly “just brokers.” They are the ones who make it real. #CommodityTrading #InternationalTrade #BrokersMatter #DealExecution #SupplyChainIntegrity #TradeTransparency #MandateNotMiddleman #GlobalMarkets #BusinessEthics #RealDealsOnly