AI's Impact on Brand Character Development

This week Meta announced 28 celebrity-inspired AI chatbots. And promised brands and creators would soon be able develop their own AI characters to interact with friends and followers.  As with anything from this company, it could be a double-edged sword for creators. Being able to outsource FAQs responses and random follower replies to an AI character or dupe of yourself might be a time saver. But these personality-plus AI characters sound a lot like an evolution from standard chatbots to virtual influencers. Zuck even said the AI personalities were meant to go beyond commerce and delivering assistance to also providing entertainment and “fun” interactions. It’s possible the company sees this as a way forward that doesn’t rely on the unpredictability of human creators. That could mean brands without a visible spokesperson or mascot may be encouraged to see these AI personalities as a viable alternative to creators. Chatbots can be an efficient and relatively affordable way to scale customer support and engagement but — outside of the 2013 movie Her about a man who falls in love with an operating system — it doesn’t replace human connection. Doubling down on unique, personality-driven content will be even more important for creators and emphasizing those real life partnerships will become a campaign selling point for marketers.   #MetaConnect #Meta #AI

Your brand just hired an agent. Did you brief it? AI agents are not just routing tickets anymore. They're shaping perceptions. Making first contact. Building or breaking trust before a human ever shows up. Most are optimized for resolution rates, not relationships. Autonomy can't mean off-brand. It has to mean emotionally on point, at scale. Right now, your enterprise SaaS sounds like a template. Your B2B platform? All function, no feeling. Every AI agent speaks in the same neutral tone: efficient, polite, instantly forgettable. It’s ChatGPT in a company t-shirt. When your AI sounds like everyone else's, your differentiation evaporates. Your AI needs more than instructions. It needs your brand's decision logic, emotional range, and escalation principles. If you haven't encoded these behaviors into autonomous systems, you haven't scaled your brand. You've diluted it. These aren't efficiency plays anymore. They're brand touchpoints. It’s time to stop treating AI like a help desk and start training it like a brand ambassador.

Redefining brand building with AI, is that our future? Years ago, as I delved into brand identity development, technology was just a tool. Today, Generative AI offers a revolutionary connection between human creativity and AI innovations, shaping a dynamic future of brand building. • Generative AI aids in crafting countless unique designs, but remember, too many cooks spoil the broth. Maintaining your brand's authenticity and originality is pivotal. • AI may lack the emotional depth, hence infusing human storytelling or maintaining a human touch solidifies brand connections. • Ensuring inclusivity while swerving societal biases perpetuated by AI-generated content aligns your brand with a diverse audience. Data interpretation and security remains a paramount concern. See how we've coped with this rising technology? An intimate dance between creativity and tech! This journey has taught me, while AI brings efficiency and originality, the human touch ensures emotional resonance, inclusivity, and security. So, are you ready to embrace AI as your creative collaborator?