Difference between impressions and reputation building

The biggest branding mistake professionals make? They confuse attention with reputation. One gets you likes. The other gets you opportunities. Here’s the reality: ✅Attention →Fast, flashy, algorithm-driven →Measured in views, likes, and followers →Disappears as soon as you stop posting ✅Reputation →Quiet, consistent, trust-driven →Measured in referrals, invites, and partnerships →Stays with you, even if you log off The problem? Too many chase attention → Endless posting, forced “hot takes,” and vanity metrics. But reputation compounds. It works for you when you’re not even online. It makes people say: "Talk to her, she’s the right person for this.” Attention is noise. Reputation is currency. So next time you post, comment, or show up online Ask yourself: Am I building something seen today, or something remembered tomorrow? 💬 I’d love your take: Is personal branding today too focused on attention or reputation?

My LinkedIn impressions dropped 35%. My income jumped 117%. But here's what actually matters: → Focus on quality conversations, not impressions – One surgeon who became a client has less than 1,000 followers and is being courted by a med tech CEO because of the "niche" business development idea we helped launch. → Build relationship systems, not follower counts – My DMs and email list converted at 3x while my reach declined. → Monetize depth, not breadth – I stopped optimizing for likes and started optimizing for the right 200 people seeing my work. → Track revenue per post, not engagement rate. The algorithm will fluctuate. Your bank account doesn't have to. I spent two years chasing impressions before I realized: A smaller, targeted audience that trusts you will always outperform a large audience that just scrolls past. Some of our favorite LinkedIn folks are likeable and broke. The algorithm will keep rewarding pretty people dancing in scrubs. And here's the truth nobody says out loud: You can't be both. You can't own the mindshare of healthcare decision-makers while chasing mainstream trends. Authority and entertainment pull in opposite directions in healthcare. Viral content builds awareness. Deep expertise builds trust. Only one pays the mortgage. If you're a physician, patients who will pay you aren't scrolling for dance moves-they're searching for solutions. So here's your choice: Build a following, or build a reputation you can monetize. Prioritize reputation. While your reach may decrease, your authority and income will remain intact.

Are you building your reputation or your ego on LinkedIn? There's a difference. Vanity metrics = Likes, Followers, and Views Reputation = How many people really follow your advice! = How many people really take you seriously! = How many people really care for your advice! Most LinkedIn users be like: ↳ I need likes ↳ I need shares ↳ I need followers It’s addicting. But have you ever stopped to check if it works? I know a guy on LinkedIn. ↳ He has 3500+ followers. ↳ Only gets 50 likes per post. ↳ But he's been booked solidly for months. I know another guy on LinkedIn. ↳ He has 350000+ followers. ↳ Only gets 500 likes per post. ↳ But he has not been doing business. What's the secret of 1st Guy? He focuses on creating a REPUTATION, not just growing his metrics. Instead, his LinkedIn is a value-driven portfolio of his expertise. He shares: ↳ Detailed case studies. ↳ Wisdom he has learned. ↳ Tips to people in his industry. So, if you’re next post gets only a handful of likes, don’t worry. Focus on your reputation. People trust experts, not vanity metrics. What do you focus on: Vanity Metrics or Reputation? P.S. I cannot name these two people but they exist for real. Some would have guessed as well. Haha! P.P.S. I might not be able to make it to IIM Calcutta (due to vanity metrics - numbers), but I was invited to the same institution (due to reputation) to deliver a session on Personal Branding!