How to Reduce Outbound Spam with Personalization

One work flow I am experimenting with is Linkedin Ads + Outbound ( DM/InMail & Email) The flow is , 1. Identify ICP Accounts and Titles, upload to Linkedin Campaign Manager and Run Brand Ads. 2. Use Factors.AI to identify which Accounts have viewed the Linkedin Ads. Since you have the buyer persona/title targeting, you would be able to generate a list of prospects & users who would have been exposed to your Linkedin Ads, talking about your product value prop 3. Share this list with Outbound SDR/BDR Team. They run a Linkedin InMail/Connect campaign to these specific users, inviting for a demo/call. In addition, enrich the Accounts with Email IDs from Apollo.io or ZoomInfo, and start a personalized email sequence. No spam, only personalized reach outs to Accounts exposed to your Linkedin Ads, over InMail/Email. 4. Identify which of these Accounts came to your website using Factors.AI deanonymization, run retargeting Ads to these visitors. Summary : Linkedin Ads-> InMail/Email->Website Visit -> Retargeting Linkedin Ads. Results and Thoughts : 1. Over last 1.5 weeks, Our Outbound team has been able to book 2 meetings, 4 positive replies. 2. This overall reduces the CAC on Linkedin Ads, as generally Linkedin Ads direct conversions are less, but influence of Linkedin Ads in generating brand awareness and enabling Outbound conversions is very good. 3. Outbound gets an additional lever to be more efficient. They know the Accounts they reach out to have had Ad Cover and know the Product brand and value prop. Makes it more easier to book meetings and convert. #linkedinadvertising #b2bmarketingstrategy #outboundsales

At Scout we've booked over 50 qualified outbound meetings the past two months, and we don't use a sequencing tool. With all the noise about Google and Yahoo cracking down on spam, I want to share some insights on how we approach outbound, and some rules to follow: Rule #1: Be thoughtful about WHO you prospect. That means stop downloading large lists and blasting everyone with the same email. You'll be lucky to get 1% reply rates, and this is the number one thing that will get you sent to spam. Rule #2: It's ALL ABOUT THE PROSPECT. Instead of going straight into your pitch, frame your comms around the prospect's POV. What problem are you confident they have that you can help them solve? Ask them if they have that problem, and nothing more. Rule #3: Seek out OPPORTUNISTIC follow ups, and CALL! That means looking for prospects that are showing behavioral intent. Who's opening your emails several times? Clicking on links? When you see this activity, pounce on the phone. This is NOT AUTO DIALING. This is OPPORTUNISTIC DIALING. I can make 10 calls in a day and book more meetings than a rep burning through hundreds of leads on an auto dialer. Rule #4: Optimize for reply rates, not volume. If your initial touch points are resulting in 1% reply rates, do better. Don't accept 1% as "good enough." Aim for MINIMUM 5% reply rates. At Scout we've seen upwards of 20% by following these rules. Excited to be building a platform that forces outbound reps to prospect the right way, and avoid spam at all costs. DM me if you want to chat about it.