Personalized Messaging Strategies for Lead Generation

Marketing to target accounts isn't about you. It's about solving their real, messy, human problems. The number 1 reason marketing campaigns fail? They're all about “us” when they should be about “them”. I see it every day; campaigns obsessing over: 💬 "Our unique differentiators" 💬 "Our feature set" 💬 "Our market position" Meanwhile, your prospect is lying awake thinking: 👉 "My team is drowning in work" 👉 "Our project is completely stuck" 👉 "I'm not going to hit my targets" 👉 "Leadership is pressuring me and I can't deliver" 👉 "If we screw this up, I'm on the hook" You need to know them on a human level. Because if you miss their pain points, you're invisible. Ready to make it about them? Here's your playbook: 1. Talk like a peer, not a pitch deck → Replace "leverage" with "use", "utilize" with "try", "implement" with "set up". Strip away the corporate speak. Write like you're messaging a colleague. 2. Lead with their pain points → Start messages with "I know you're dealing with..." or "Many [job title] tell me they struggle with..." Show you understand their world before pitching yours. 3. Focus on specific situations, not generic personas → Instead of “VPs at enterprise companies", try “Sales VPs with “X“ goal". Context beats demographics. 4. Educate first, sell second → Share frameworks, templates, and lessons learned. Build a content library that helps them win “right now”, whether they buy or not. The sales conversations will follow. 5. Show up consistently → Enterprise deals take 6-18 months. Map out a year of helpful content. One great post won't cut it - you need to become their trusted guide through the journey. 🎤 Your best campaign won't sound like a brag. It'll sound like empathy. It'll sound like: "Been there. Tried that. Here's what actually works." Looking for some legend-level stories of closers. Share a line or tactic that turned empathy into pipeline. 👇 _______________ If this post resonated with you, I’d be grateful if you could like it and follow me Jennelle McGrath for more insights. And if you’re feeling generous, a repost would mean the world. If there is anything I can do to help you in your journey, please do not hesitate to DM me! Thank you so much! ❤️

Just back from an industry event, and boy, are they more critical than ever. Having those person-to-person conversations are truly the building blocks of establishing an identity in your market and growing your pipeline. But what happens after the handshakes, pitches, and booth visits? The goal is, conversion. But, oh, the commonly treaded path of basic follow-up messages, "Thanks for visiting us at X Event" only lead you down to the valley of low conversions. The trick here is to not simply reach out, but reach out smart. Remember that amazing conversation about AI’s impact on logistics management you had with John from XYZ Corp at your booth? Refer back to it. A simple, personalized note "John, Our chat about embracing AI for more efficient logistics management was insightful. I'd like to share a resource with you.." can do wonders. Or perhaps you recall Sarah from ABC Inc. showing interest in a specific product demonstration? Ensure your follow-up message focuses on that "Sarah, I'm glad you found our product demo helpful. As we discussed our solution has increased <insert value> by X% at other companies in your industry. Would you be interested in a more in-depth, personalized demonstration exclusively for ABC Inc?" The goal is to be relevant, targeted, and most importantly, personal. Remember, in the game of marketing, personalization is a power-play. It shows you listened, and that's crucial for nurturing relationships that result in lucrative partnerships. The impersonal, one-size fits all "thanks for visiting" message may be the start, but to truly convert those event conversations into profitable prospects, the magic lies all in the follow-up. Do you have a favorite way to follow up? #branding #leadgeneration #eventmarketing

Stop it. Stop it. STOP. IT!! Male, 37 years old, married with 3 kids, and entrepreneur is not who I am. You wanna sell me something? Definitely don’t start there. The “typical” person with that profile works long hours, fits the family in when they can, and may have an interest or two outside of work. Me? Well, let’s just say my curiosity knows no bounds and my time is always my family’s first. I prioritize my wife and kids even if it means pushing business out a day or two. I take time to listen to people’s stories when I could be working. And I have a new hobby every six months which puts me a total of… well, a number that makes my wife roll her eyes every time I say “I think I can figure that out.” Starting with my characteristics won’t get you very far. Start with what I love? What makes me excited? What moves me? Now that’ll start to loosen my grip on the wallet. So what’s this called? Psychographics. It’s the diverse set of ways in which I experience and view the world. This type of language connects much more deeply with those you seek to serve and attracts the RIGHT audience. Here are the 4 main psychographic questions I focus on when writing any marketing message. 1. What are their fears? ↳ This is long-term. What are the things they’re afraid will never happen? 2. What are their pains? ↳ This is immediate. What’s bothering them now and what do they believe about it? 3. What are their desires? ↳ What do they ultimately want to happen? And how do they want to feel when it does? 4. What do they care about? ↳ What values do they hold? Are they moved by emotion, motivated by money, or excited about empathy? (I’ll let you guess which one I am.) When you start here, you make people feel seen, known, and understood. And THAT’s how you serve people well and build a business that’s authentic to who you are. What are some of your favorite psychographics to consider in your messaging? PS — I have one singular psychographic today. All emotions. Everything I care about. It’s all March Madness. The NCAA men’s basketball tournament is here and it’ll be my entire personality as long as my team remains. GO HEELS! ____________ Having fun yet? Then don’t stop now! Follow me, Daniel Brenneman 💛 (with notifications on, of course 🔔) for more like this every weekday. And if you’re feeling extra generous, share it with others. They may enjoy it too! Before you go, shoot me a DM and say hey. Friendly conversations are my favorite.

Have you implemented arguably the most important concept of digital marketing into your campaigns? The secret to truly effective digital marketing lies in one often-overlooked concept: leveraging your customer data for personalization. Over the years, we've seen clients at JUICE onboard running digital campaigns that looked great on paper but weren’t delivering results. They had the right tools, the right platforms, and even the right content, but something was missing. That’s when we introduced them to the power of using customer data to personalize their strategies effectively. Utilizing customer data to personalize marketing efforts transformed our clients' approaches. Here’s how: - Segmented Email Campaigns: Instead of sending generic emails to their entire list, our clients started segmenting their audience based on behavior and preferences. This increased open rates and engagement significantly. - Dynamic Content: We helped them implement dynamic content on their websites and landing pages that changed based on who was visiting. This made the content more relevant and engaging. - Personalized Ads: Using customer data, we tailored ad campaigns to target specific audience segments with messages that resonated with their needs and interests. 🌱 What's the science behind personalization? Research shows that leveraging customer data for personalization is crucial for digital marketing success. According to a study by Epsilon, personalized emails deliver 6x higher transaction rates. Additionally, 80% of consumers are more likely to make a purchase when brands offer personalized experiences, as reported by Econsultancy. Digital marketing experts like Neil Patel and Ann Handley emphasize the importance of personalization. Neil Patel says, “Personalization is the key to marketing success. It’s about understanding the customer’s needs and delivering tailored experiences.” Ann Handley, a pioneer in digital marketing, also highlights, “Content that’s personalized to the audience is not just more engaging—it’s more effective.” 🚀 How do you actually do this? - Segment Your Audience: Use tools like CRM and email marketing platforms to segment your audience based on behavior, demographics, and preferences. - Implement Dynamic Content: Use personalization tools to create dynamic content that adapts to different users on your website and landing pages. - Personalize Email Campaigns: Tailor your email marketing campaigns to address the specific needs and interests of different audience segments. - Use Behavioral Data: Analyze customer behavior data to understand their journey and preferences, and use this information to personalize your marketing messages. - Test and Optimize: Continuously test different personalization strategies and optimize based on performance data.

Tired of hearing that you should personalize cold emails? "You should personalize cold emails" has become "no sh*t Sherlock" advice. The real challenges you're having: ❌ You end up wasting hours going down a “research rabbit hole” ❌ The exec team is worried about activity levels dropping ❌ You don’t know how to connect personalization to the rest of the email ❌ Your personalization attempts haven’t increased reply rates ❌ Your prospects have very little public information available Personalization increases reply rates by 1,200%+ (Lavender 💜) So let's dig into how to "personalize at scale" It’s all about finding patterns. Without these patterns, you’re going to spend hours looking for something that should take 5-10 minutes tops. It’s what our clients are mastering right now to dramatically cut down on research time without sacrificing quality. Start by finding patterns in these three values buckets: ✅ Accomplishments — What does the prospect or company brag about? Examples: Company awards, personal achievements, customer reviews, case studies, testimonials, charity work, podcast interviews, features in publications, etc. ✅ Education — What does the prospect or company educate their prospects and customers about? Examples: White papers, case studies, ebooks, podcasts, webinars, conferences they host, blog posts, LinkedIn articles, etc. ✅ $$$ — What does the company invest in? Examples: mergers, acquisitions, new products/services, funding, new locations, contraction, new countries, hiring, etc. ~~~ Once you find patterns in the 3-5 most common triggers across prospects, use the attached image to find those triggers. You can also reverse-engineer your best meetings and closed/won deals to find patterns in triggers. Then create workflows for them. Write down the exact steps you use to search Google, company websites, LinkedIn profiles, quarterly reports, etc. Over time, you’ll build a process that eliminates most of the busywork. ~~~ Sales leaders—provide bumper guards and guidelines for reps so they know exactly what to look for and where to find it. You'll see amazing results over time when you can streamline this process. #sales

Even when you're casting a wide net, your message is still being received by individual people, one at a time. 📧 That email you just sent? It lands in someone's inbox alongside their personal messages, news updates, and maybe even a cat video. 💌 Your social media post? It competes with their friends' vacation photos and the latest trending meme. In that single moment, you have their attention, but only for a sliver of it. ----------------------------- 📌 Here's how to shift your mindset from talking to a crowd to connecting with individuals: ➝ Know your audience (really know them) ➝ Segment, segment, segment (for better personalization) ➝ Speak their language ➝ Tailor your message to resonate with their unique needs ➝ Focus on benefits, not features ➝ Highlight the emotional connection and the value your product offers. ➝ Use storytelling, humor, or visuals to grab attention. Remember, it's not about shouting to the masses. it's about having a meaningful conversation, one person at a time. Happy Marketing! #marketing