Personalized Sales Funnel Strategies

Most LinkedIn sales strategies are focused on volume. But the real game is all about strategic sequencing that balances touchpoints. Want 3+ meetings on your calendar weekly? Here’s the exact LinkedIn funnel I’ve seen work for sales teams at B2B companies with a high-ticket focus: 1. Start with an Intent-Based Profile Before sending a single message, make sure your profile is built to convert. Most profiles look like resumes—yours should look like a solution. • Headline: Include a value proposition, e.g., “I help [ICP] solve [pain point] using [methodology].” • About Section: Frame it as a mini landing page. Use a narrative hook, build social proof, and finish with a CTA like, “Message me if you want to discuss [specific result].” 2. Connect Only After Passive Awareness Before sending a connection request, engage with your prospects by commenting on their posts for 1-2 weeks. Why? LinkedIn’s algorithm will push your profile onto their feed, and they’ll be pre-exposed to you. You’ll see a 50% increase in acceptance rates when your name already feels familiar. 3. Craft 3-Tiered Message Sequences Avoid copy-paste intros. Instead, test a 3-tiered sequence: • Tier 1: Personalized “open loop” message. Ask an intriguing question related to your prospect’s expertise. •Tier 2: A follow-up referencing content they’ve shared or commented on. • Tier 3: Direct CTA after engagement—“I think our approaches are aligned. Open to a quick chat?” 4. Deploy Content Triggers Before the Pitch Strategically post 1-2 high-value insights during your nurture phase that speak to the exact problems your ICP is dealing with. Example: A 2-minute video breaking down “3 costly mistakes in [your industry].” Send it to them if they react to your posts—this primes them to see you as an expert. 5. Use Conversational CTAs, Not Sales Pitches** When you finally go for the meeting, avoid “hard close” CTAs. Instead, frame it around collaboration or feedback: • “I’d love to get your perspective on this approach—can we compare notes over a 15-min call?” Leverage this advanced sequence, and you’ll see a 30% increase in response rates and higher meeting conversions.

Sales folks, take note! Spamming a target company's employees with your services and requests for meetings will result in your company making its way onto a buyer's blocklist. As a buyer in the localization industry, I receive dozens of emails and LinkedIn requests every single day from vendors looking to showcase translation, AI, QA services, and more. It's not humanly possible to give personal replies to every outreach. When vendors can't get through to me, they often reach out to everyone on my team... and sometimes to many others across my company. I'd love for this practice to stop. It wastes valuable company time and makes a vendor appear desperate and non-strategic. Here's what to do instead: 1. Appeal to ego! Invite a target company’s decision-maker to a panel, or start a vlog series and ask buyers to appear and discuss industry topics. It’s also a great opportunity to reposition your company as a thought leader. 2. Offer genuine insight, not just services. Share a case study, white paper, or benchmarking data that’s actually useful to the buyer’s role, and do it without a sales pitch. 3. Build a reputation before you build a pipeline. Comment thoughtfully on posts. Contribute to community conversations. If you consistently show up with value, you’re far more likely to get noticed. 4. Target smarter, not broader. Don’t shotgun your message to an entire company. Learn the org. Understand the buyer’s scope. Then send one well-researched, personalized note that shows you actually did your homework. 5. Focus on mutual value. Can you help solve a known pain point or offer perspective on something changing in the market? Frame your outreach around collaboration, not consumption. 6. Use timing to your advantage. Keep tabs on when companies are hiring for roles associated with your offerings, launching in new markets, or attending conferences. That’s when buyers are more receptive to new solutions. 7. Lead with generosity. Offer a no-strings-attached resource, intro, or suggestion that doesn’t benefit you directly. Reciprocity is a powerful trust builder. And please! Don't ever ever call me on the phone! ;)

Are We Skipping Crucial Steps in the Sales Cycle? (Here’s how slowing down might actually accelerate your sales 🚀) In today’s world, it seems like everyone is focused on shortening the sales cycle—rushing from introduction to purchase at lightning speed. But with the pressure to "book that demo," "schedule that discovery call," or "convert visitors to buyers," it’s easy to overlook two critical stages in the buyer's journey: Awareness and Consideration. (Have we forgotten how our buyers actually navigate through these stages?) Let’s pause for a moment. What if instead of rushing, we helped buyers move through their journey in a more organized and supportive way? Here’s a breakdown, stage by stage: 1. Top of the Funnel (Awareness) Persona Identification: Identify the pain points and needs of each persona. Content Strategy: Focus on educational content—blogs, videos, and social media posts that inform and engage, rather than sell. Engagement Tactics: Use targeted ads and SEO to reach your personas where they’re actively seeking solutions. 2. Middle of the Funnel (Consideration) Persona Differentiation: Understand how each persona evaluates options. What are their criteria? What objections do they have? Content Strategy: Offer in-depth resources—whitepapers, case studies, webinars—that speak to their specific evaluation criteria. Engagement Tactics: Use email campaigns and remarketing to stay top of mind as they weigh their options. 3. Bottom of the Funnel (Conversion) Persona Focus: Now that they’re ready to decide, align your messaging with their final concerns—pricing, ROI, and implementation ease. Content Strategy: Deliver clear CTAs, personalized offers, and detailed product info. Offer live demos or trials to give them that final push. Engagement Tactics: Follow up promptly with tailored messaging that makes it easy for them to say "yes." Conclusion: Rushing prospects through the funnel can lead to missed opportunities and lost sales. But by understanding and guiding each persona through awareness, consideration, and conversion, we create a smoother, more effective buyer journey—one that naturally leads to conversions. ♻️ If you found this helpful, consider resharing to help others slow down for better results. Thank you!

𝗗𝗢𝗡'𝗧: Download/webinar sign-up → send leads to sales. 𝗗𝗢:       Match the next step/CTA with the buyer's intent level. Don't propose marriage on the first date. Instead, ask yourself:  What does the buyer actually want? 𝗛𝗜𝗚𝗛 𝗜𝗡𝗧𝗘𝗡𝗧 𝘈𝘤𝘵𝘪𝘰𝘯: Book a demo call 𝘐𝘯𝘵𝘦𝘯𝘵: Get a demo and evaluate the fit 𝘕𝘦𝘹𝘵 𝘴𝘵𝘦𝘱𝘴: Let ICP buyers book a call with AE directly. Actually provide the demo, pricing and discuss their use-case. 𝗟𝗢𝗪 𝗜𝗡𝗧𝗘𝗡𝗧 𝘈𝘤𝘵𝘪𝘰𝘯: A buyer downloads a piece of content, or registers for a webinar 𝘐𝘯𝘵𝘦𝘯𝘵:  To learn Possible next steps that match the intent: - Connect before the webinar to ask what they're hoping to learn - Follow up after the webinar asking their feedback, and offering more resources on the topic - Offer them newsletter sign-up upon content delivery - Progressive profiling (using marketing automation to collect more info about needs, goals, and priorities—and using these insights to provide more relevant content) 𝗠𝗘𝗗𝗜𝗨𝗠 𝗜𝗡𝗧𝗘𝗡𝗧 𝘈𝘤𝘵𝘪𝘰𝘯: Visit high-intent pages; several buyers spent 30+ min on website 𝘐𝘯𝘵𝘦𝘯𝘵:  Considering a vendor (but not yet ready to book a call) 𝘕𝘦𝘹𝘵 𝘴𝘵𝘦𝘱𝘴: provide a personalized buying experience for high-value accounts. Here is how: When an account is engaged, the next step is account qualification (if it's a right fit) and account segmentation (to what tier it belongs). We do tier segmentation to define what level of personalization to use. Tier 1 accounts (highest revenue potential): 1-1 highly personalized campaigns Tier 2 accounts: vertical-based and job-role based personalization. Tier 3 accounts: should be generated via demand generation programs. 𝐀𝐜𝐜𝐨𝐮𝐧𝐭 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡 Collect all the publicly available insights about the strategic initiatives of the qualified accounts and map out the buying committee. Map your value proposition and content to the needs, JBTD and challenges you discover. 𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 Specific activities and channels to engage the target buyers (of a specific account), create awareness and distribute your personalized value proposition and content. These include: 1. Social engagement and social selling 2. Content collaboration 3. 1:1 content distribution 4. 1:Few content distribution using paid 5. 1:1 and 1:Few direct mail 6. Events (virtual events, local micro events, breakfast meetings, round tables, etc.) 7. Communities The key is to have clear agreements with sales on who does what. --- 70% of B2B buyers are frustrated with their buying experience. This is an opportunity: better buying experiences will help you stand out. So review all your CTA with sales, asking yourself: What is the actual intent of the buyer, and what is the best and fastest way to serve them at this step of their journey?

I talked to several DTC brands in the last 10 days that told me SMS marketing performance was significantly down this BFCM compared to last year... here is a fix guaranteed to increase performance and lower unsubscribes in 2025👇 Inject better customer data into your SMS platform 👉 Guided selling funnels SMS has become one of the most saturated marketing channels in just a matter of years in DTC eCommerce. I think its awesome — and I believe whole heartedly in the channel having spent years in SMS marketing. However, while brand and consumer of adoption of SMS has risen, true personalization has not. Enter guided selling funnels as the fix. Guided selling funnels, also known as "quizzes", are high converting eCommerce funnels that ask shoppers a series of questions about their interests and preferences and pair them with the with products for seamless check out. On average, they increase conversion by over 300%. Quiz funnels handle purchase objections, develops a customer relationship, and most importantly for SMS, gives the brand a VAST amount of zero party data to connect with their customer in future marketing experiences. It's quite literally "marketing funnel efficiency". 💡 In fact, a brand putting a first time shopper going through a Digioh experience can capture over 50 unique points of zero and first party data to use to send personalized texts. Any brand who is not pushing this into segmentation for their campaigns automations is missing out Here are a few examples of vanilla texts brands send 😒 Coffee brand: "Shop all coffees now" Athleisure brand: "Check out our best sellers" Men's Grooming Brand: "Shop grooming products" 🔑 And here's how it becomes highly relevant by using quiz funnels and pushing that data into SMS ☕️ A coffee brand learns a shopper likes dark roast, whole beans, and usually buys 5lb bags. They uses that data to say: "shop whole bean dark roast coffee". 🏀 An athleisure brand knows a shopper is shopping for their husband, prefers dry-fit clothing, and likes neutral colors. They can retarget the shopper with "Get your husband the all new performance wear". " 🪮A mens grooming brand knows a shopper likes sandalwood, has sensitive skin, and doesn't like multi-step routines. - They can then text the shopper with, "Try the all new sandalwood face wash for one step results". Instant meh to great — and this can all be done easily within any SMS platform. SMS lives and dies by right message right time and having better data ensures a message can actually connect. With how expensive it can be to acquire an SMS subscriber and then retarget them with campaigns... relevancy matters. SMS doesn't need to be vanilla when paired with zero party data! As someone who cut their teeth in sms marketing… I couldn’t be more pumped to help Digioh customers do this at scale within platforms like Klaviyo, Postscript, Yotpo, Attentive, Braze, etc... to make texts that consumers want in their inbox!

Struggling with low conversion rates? Your secret to success might lie in mastering the art of your funnel. Let’s dive into why a structured funnel is your ticket to higher conversions and sustainable growth. 1️⃣ Awareness: First things first, you need to get eyeballs! This stage is all about making potential customers aware of your brand. Use engaging content like long-form articles, videos, and ads to grab attention. Think about the hook that will make them *actually* stop scrolling and want to learn more. Get into their minds and work backward for what appeals to them. Takeaway: Create high-quality content that addresses your audience’s pain points and interests. Use eye-catching visuals and compelling headlines. 2️⃣ Interest: Now that you have their attention, spark their interest. Provide valuable information that educates and intrigues. Evoke emotion. Think webinars, detailed articles, and engaging videos that highlight the benefits of your product or service. Takeaway: Use lead magnets like free ebooks or exclusive content to capture email addresses. Segment your audience to deliver personalized content that keeps them engaged. 3️⃣ Consideration: At this stage, your potential customers are weighing their options. Showcase why your brand is the best choice. Use case studies, customer testimonials, and detailed product comparisons to build trust. Takeaway: Highlight your unique selling points (USPs) and how you solve their specific problems better than competitors. Leverage social proof to build credibility. 4️⃣ Conversion: Finally, guide your potential customers to make a purchase after creating a deeper relationship between your product and their problem. Create compelling calls-to-action (CTAs) and offers that are hard to resist. Simplify the checkout process to reduce friction. Give people a reason to buy. Takeaway: Use scarcity and urgency tactics like limited-time offers or exclusive discounts to prompt quick action. Ensure your website is optimized for conversions with clear, concise copy/design. Here's a quick bonus checklist for your landers: 🔄 Retargeting: Use retargeting ads to bring back visitors who didn’t convert initially. 📊 Analytics: Continuously track and analyze your funnel’s performance. Identify drop-off points and optimize accordingly. 🔄 Personalization: Customize the user experience based on their behavior and preferences. Personalized funnels can significantly boost conversion rates. A well-structured sales funnel isn’t a one-size-fits-all solution, but when tailored to your audience, it can dramatically enhance your marketing effectiveness. Each stage of the funnel plays a critical role in nurturing prospects and turning them into loyal customers.