Biography Writing for Executive Profiles

Does your About section answer "Why you?" If not, you’re being overlooked. Visibility starts with storytelling, not tasks. Tasks = Generic. Generic = Forgettable. Forgettable = Career sabotage. Your personal brand doesn’t stop at the perfect profile image or catchy tagline. Your entire profile should sell your unique value with strategic storytelling. Because if you think people will keep scrolling after a nice photo and headline, you’re dead wrong. People lose interest fast. Want to ensure your audience keeps scrolling? Then your About section needs to do more than list what you’ve done. It needs to position you for where you’re going. ❌ Stop writing fluff like: “Committed, results-driven PM who delivers on time and budget.” ✅ Start writing about scale, leadership, and strategic impact: “Leading $10M+ global programs with 15+ teams across 3 regions. Focused on velocity, visibility, and org-wide modernization.” Here’s the truth: Your About section isn’t a bio, it’s your strategic story. It should answer: - Why are you the leader they need? - What outcomes have you driven at scale? - How do you think and operate differently? Want to fix it? There are 2 proven ways to write a magnetic About section, based on how you want to be perceived: 🔹 Option 1: Write your About section like you’re already in the role you want. Tell a clear, metrics-backed story that reflects your next-level identity. ✅ Good for recruiters, promotions, pivots ✅ Think: “executive summary,” not “task list” Example (Program Manager): I lead cross-functional programs that connect strategy to execution. I’ve managed $20M+ initiatives across product and platform, aligning 10+ teams and 60+ stakeholders. I’ve helped cut delivery delays by 35% and scaled quarterly planning to 200+ engineers. I turn vision into velocity. 🔹 Option 2: Write TO your audience like a problem-solver. Speak directly to their pain, and how you solve it. ✅ Good for #PMO turnarounds, transformation, product, delivery roles & more ✅ Think: “sales page meets credibility” Example (Delivery Leader): Is your PMO slowing things down instead of speeding them up? Too many meetings, not enough momentum? I help tech orgs turn chaos into clarity. I’ve rebuilt delivery orgs, managed $50M+ portfolios, and helped cut rework by 20% while accelerating release velocity by 35%. If your execution engine is stuck, I’m the one who gets it moving. Want to see more examples based on role or audience?👇 Scroll through the carousel below. This is how strategic visibility starts, by telling a sharper story. 🔁 Save this post as a template 📌 Revisit your About section this week 💬 Comment “ABOUT” if you want feedback on your section 📣 Ready to upgrade your positioning? Let’s talk. ♻️ Repost to help others build their #personalbrand. 🔔 Follow Elizabeth Dworkin for more on #strategicvisibility

Your “About” section is losing you deals. Most bios look like this: “Experienced finance professional with a demonstrated history of working in the industry…” Translation? You sound like everyone else. Here’s the truth: → People don’t connect to job titles. → They connect to stories. → They trust people they understand. — Here’s the format I use to rewrite bios for clients: 1. What you believe about your industry 2. The specific niche/problem you solve 3. Why you (origin insight or POV) 4. Proof you can back it up 5. What action they should take next (CTA) Not fluff. Positioning. — 🧠 One family office advisor added this line after we reworked her bio: “I help second-gen wealth holders design financial strategies that align with their values, not just their balance sheets.” One sentence. Result? → Podcast feature in a leading wealth management show → Invite to co-author a white paper Why? Because she didn’t just tell people what she does. She told them what she stands for. That’s what sticks. — 👩🏼💻 𝘋𝘔 𝘮𝘦 “𝗣𝗢𝗦𝗜𝗧𝗜𝗢𝗡𝗜𝗡𝗚” 𝘪𝘧 𝘺𝘰𝘶’𝘳𝘦 𝘳𝘦𝘢𝘥𝘺 𝘵𝘰 𝘳𝘦𝘴𝘩𝘢𝘱𝘦 𝘺𝘰𝘶𝘳 𝘣𝘪𝘰 𝘪𝘯𝘵𝘰 𝘢 𝘤𝘳𝘦𝘥𝘪𝘣𝘪𝘭𝘪𝘵𝘺 𝘮𝘢𝘨𝘯𝘦𝘵. ♻️ 𝘍𝘰𝘳 𝘮𝘰𝘳𝘦 𝘩𝘪𝘨𝘩-𝘴𝘪𝘨𝘯𝘢𝘭 𝘱𝘰𝘴𝘪𝘵𝘪𝘰𝘯𝘪𝘯𝘨, 𝘧𝘰𝘭𝘭𝘰𝘸 Mariam Gogidze

A CFO came to me with one question: “Why isn’t LinkedIn bringing me opportunities?” I didn’t need more than 10 seconds to see why. Their profile read like a basic career chronology: past-focused, dense, full of jargon. It didn’t give anyone a reason to reach out today. Don’t approach LinkedIn as just a ‘resume-like’ database. Look at it more like a giant search engine. If you want it to bring you opportunities, your profile must be built for search, connection, and positioning. Start with these 4 checks: 1.     Headline: Does it project your next move, not just your current job title? Most executives leave their headline as “CFO at XYZ Corp.”, which doesn’t help them in searches. Instead, use a value-driven headline with appropriate keywords: Chief Financial Officer | Fortune 100 | $50B P&L Oversight | Drove 18% EBITDA Growth and $4B Free Cash Flow | Global M&A, Capital Markets, Digital Finance Transformation This makes you keyword-rich for search and gives readers a reason to click. 2.     About Section: Does it read like a compelling conversation starter, or like a dull corporate bio? The best About sections: * Lead with a hook that makes people want to read more. * Share the kind of leadership problems you solve. * Spotlight strong impacts and results. * Close with a clear invitation to connect. 3.     Top 5 Skills: These should never be random; instead, they should be strategically selected and aligned with the skills that your future employers are looking for. Choose keywords that match your target roles (e.g., “Mergers & Acquisitions,” “Financial Strategy,” “Organizational Transformation”). 4.     Experience Section: Are your results front and center? Are you providing enough context to appease and interest a reader? Replace generic “responsible for” statements with quantified impact: “Delivered $120M in cost savings through operational restructuring”. People scan profiles, and numbers and specifics stop the scroll. When you treat your LinkedIn profile as an active marketing asset, it begins generating warm leads even when you’re not online. A strong profile isn’t just a biography. It’s your 24/7 business development tool. 🔁 Share this to help someone who is due for a LinkedIn refresh. #LinkedIn #Jobsearch #ExecutiveSearch

I’m giving away a huge secret in this post, because honestly, more people need to hear it: ➡️ It’s not about listing everything you’ve done. ➡️It’s about going deep on the right projects. I think people often panic, especially in this job market, and when they aren't getting interviews, they add more to their résumé, when really what you should do is the opposite. Get more specific. When I help clients move from Director to VP, or VP to SVP (two just in the last month!), the biggest shift we make on their résumés isn’t adding more. It’s focusing on fewer, bigger things - and telling the full story. Here’s why: ✅ At the executive level, breadth doesn’t sell you - impact does. ✅ Leaders are hired for their ability to drive transformation, growth, and change - not to “do a little of everything.” ✅ Scattershot bullet points make it hard for decision-makers to see what moves the needle. What works instead: 🔹 Choose 2–4 major initiatives that show leadership at scale (think: transformation, turnaround, market expansion, operational efficiency). 🔹 Frame your role clearly: What were you hired to do? What was the challenge? 🔹 Show results: How did the business change because of your leadership? (Revenue growth? Cost savings? Market share gains? Culture shifts?) 🔹 Use strategic language: Elevate your bullets from “managed” and “supported” to “led enterprise-wide initiatives,” “drove revenue expansion,” “transformed operations across regions.” A résumé that’s curated (rather than crammed) positions you for the next level. I'm keeping every executive resume under 1,000 words. Because executives aren’t hired for everything they’ve touched. They’re hired for the big moves they can deliver next. If you want help pulling out the right pieces of your story, and showing up like the executive you already are, book a call with me. 👇 #executivewomen #careerstrategy #leadershipbranding #womeninleadership #executiveresume #executivevisibility

"𝗧𝗵𝗲 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲'𝘀 𝗚𝘂𝗶𝗱𝗲 𝘁𝗼 𝗤𝘂𝗮𝗻𝘁𝗶𝗳𝘆𝗶𝗻𝗴 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀 " In the C-suite world, vague statements don't cut it. Your achievements need to speak volumes, and numbers are your megaphone. Here's how to quantify your executive impact: 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗚𝗿𝗼𝘄𝘁𝗵: ❌ "Significantly increased company revenue" ✅ "Drove 35% YoY revenue growth, from $50M to $67.5M in FY2023" 𝗖𝗼𝘀𝘁 𝗦𝗮𝘃𝗶𝗻𝗴𝘀: ❌ "Implemented cost-saving measures" ✅ "Reduced operational costs by $5.2M through strategic outsourcing and process optimization" 𝗧𝗲𝗮𝗺 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: ❌ "Led a large team" ✅ "Directed a cross-functional team of 120+ across 5 countries, improving productivity by 28%" 𝗠𝗮𝗿𝗸𝗲𝘁 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻: ❌ "Expanded into new markets" ✅ "Spearheaded expansion into APAC, capturing 15% market share within 18 months" 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗦𝗮𝘁𝗶𝘀𝗳𝗮𝗰𝘁𝗶𝗼𝗻: ❌ "Improved customer satisfaction" ✅ "Elevated NPS from 32 to 68 in 12 months, reducing churn by 40%" 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆: ❌ "Streamlined operations" ✅ "Decreased average project delivery time from 6 months to 4.5 months, improving client satisfaction by 45%" 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻: ❌ "Introduced new products" ✅ "Launched 3 new product lines, contributing 22% to total revenue within first year" Remember, context is key. A 5% improvement in a $1B company is massive, while a 50% improvement in a startup might be expected. Always provide context to your numbers. 𝗣𝗿𝗼 𝗧𝗶𝗽: 𝗞𝗲𝗲𝗽 𝗮 "𝗯𝗿𝗮𝗴 𝘀𝗵𝗲𝗲𝘁" 𝘂𝗽𝗱𝗮𝘁𝗲𝗱 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗾𝘂𝗮𝗻𝘁𝗶𝗳𝗶𝗲𝗱 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀. 𝗜𝘁'𝘀 𝗲𝗮𝘀𝗶𝗲𝗿 𝘁𝗼 𝗿𝗲𝗺𝗲𝗺𝗯𝗲𝗿 𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰𝘀 𝘄𝗵𝗲𝗻 𝘁𝗵𝗲𝘆'𝗿𝗲 𝗳𝗿𝗲𝘀𝗵. How do you quantify your executive impact? Share your best examples below! 🔽 🔽 🔽 As a professional resume writer for C-Suite Executives, I'm here to help you stand out in the competitive world of top-tier leadership. 🔑 Here's how we can transform your profile: ✅ Craft a compelling narrative that showcases your unique value ✅ Optimize your content for LinkedIn's algorithm ✅ Highlight your key achievements and leadership impact Don't let your potential go unnoticed. Take action now: ✅ Follow me for daily insights on executive branding 🔔 Turn on post notifications to stay ahead of the curve 🤝 Share this post to help fellow executives in your network Ready to discuss your personal brand strategy? 📅 Book a consultation today --supriya@successfulresumes.in #ExecutiveResume #LinkedInOptimization #CSuiteHiring #CareerAdvancement Pad N Swami Chetna Pavithran