Ipsos

Was life really better in 1975? The world seems to think so.   Are we wearing rose-tinted glasses, or has the quality of life truly dipped over the last 50 years? At Ipsos, we asked people across 30 countries to compare life today to life in 1975. The results show a staggering sense of nostalgia. Check out the carousel to see the breakdown of how the world views the "Good Old Days" versus today.   The Big Question: Is this a reflection of objective decline, or is it the human tendency to romanticize the past while facing the anxieties of the “Uneasy Decade”? Find the download link in the comments.

Don’t miss our final KEYS webinar of the year! We’re wrapping up 2025 with a fast look back at the trends that shaped the year, and what they mean for 2026. On the agenda: 🔹 The public mood : low optimism, rising nostalgia 🔹 What it means to be an “American” brand today 🔹 Innovation in China, from EVs to new leisure trends 🔹 AI’s shift from novelty to everyday reality 🎤 Speakers: Simon Atkinson, Chris Murphy, Kelly Yin, Ajay Bangia We hope you can join us as we reflect on the past 12 months and look ahead to what’s coming next

Ipsos Update – December 2025 is out! This month’s edition delivers fresh global insights on nostalgia, climate action, security, AI innovation. Highlights include: • How people compare life in 2025 vs. 1975 • What the world really knows about COP30 • New global polling on conflicts and security • How HI + AI can transform product testing • State of Democracy 2025 …and more. 👉 Check the comments section to explore the full December edition for the latest research shaping our world.

The November edition of “Know The New America and Beyond” is out!   This month: economic pressures shaping U.S. voters, declining global confidence in the U.S., views on U.S. military involvement in Venezuela, and shifting consumer sentiment heading into the holidays. Read the latest insights.

Which era gets your vote for a better start in life? Gen Z breaks the pattern by choosing the 2020s - just barely. Millennials, Gen X, and Boomers tilt to 1975. Check the commenrts section to see the global story behind the choices in “Is Life Getting Better?”

What are the world’s biggest threats in 2025? Ipsos’ new 30-country study for the HFX (Halifax International Security Forum) reveals: 🔎 Disinformation and hacking top global concerns 🌍 Canada seen as the most positive global actor; U.S. image declines 📈 China, BRIC, and CRINK countries gaining influence 🛡️ Strong defense valued, but limited support for mandatory service   Check the comments section to explore the full findings and understand what’s shaping global security perceptions in 2025. #HFX2025  Darrell Bricker

Yesterday was the International Day for Children’s Rights!   The Ipsos Foundation is proud to support Spanish Commission for Refugees (CEAR) and help young refugees in Spain, children who show remarkable resilience every day. This project aims to provide educational support, school materials, and strong networks that empower children to succeed, which will put these children on an equal footing with Spanish children.   Check the comments section to learn more. Ipsos en España

What if you could see the unseen? What if you could see your unfiltered product experiences at speed and scale? Our latest POV, Seeing the Unseen, explores how consumer videos and advanced AI can make the invisible, visible, and take product development to the next level. 🤳Consumer videos reveal hidden realities in the product experience 👁️Observational techniques de-code emotions and behaviors 👾Vision AI rapidly synthesizes videos 👤AI agents enrich learnings and prevent bias   With our new solution, Product View AI, brands gain a real-world view of their product experiences, uncover hidden opportunities, and – guided by targeted recommendations – launch winning products. Check the comments section to learn more, read our POV, or contact your local Ipsos team.   #IpsosHiAi #ProductTesting #ProductViewAI Colin Ho, Jinho Cho, Dr. Nick Reynolds

A world divided: “1975 felt better” vs “2025 is an improvement.” Drawn from the Ipsos 'Is Life Getting Better?' Global Advisor 30-country study, the split runs through how we feel, how we live and what we value. See where nostalgia dominates, where progress resonates, and the gaps that say the most about our times! Check the comments section to learn more.

Ipsos has been named by Greenbook as the world’s No. 1 Most Innovative Insights & Analytics Company for the third year running.   Greenbook’s 2025 GRIT Business & Innovation Report also identified Ipsos as the top-ranked full-service supplier and No. 1 qualitative research supplier globally. These honors reflect Ipsos’ global reputation for forward-thinking research and its strong commitment to AI-powered innovations that bring real value and impact to clients. Check the comments section to learn more. Ipsos in US