TBWA\ANG

✨ 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝗮𝘁 𝗧𝗕𝗪𝗔\𝗔𝗡𝗚: 𝗔 𝗺𝗼𝗻𝘁𝗵 𝗼𝗳 𝗿𝗲𝗳𝗹𝗲𝗰𝘁𝗶𝗼𝗻, 𝗮𝗰𝘁𝗶𝗼𝗻, 𝗮𝗻𝗱 𝗵𝗲𝗮𝗿𝘁. From capturing timeless life lessons in Words of Wisdom 👵👴 to cleaning up our community in Gżira 🌱, painting pebbles to raise awareness for 16 Days of Activism Against Gender-Based Violence 💜, and ending the month with a spooky celebration 🎃, every act reminded us that positive change starts with small, intentional actions. As part of Project 57 – Positive by Design, October brought together creativity, compassion, and collective effort in the best way possible. 🖤 𝗥𝗲𝗮𝗱 𝗼𝘂𝗿 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝗿𝗲𝗰𝗮𝗽 𝗮𝗻𝗱 𝘀𝗲𝗲 𝗵𝗼𝘄 𝗲𝗮𝗰𝗵 𝗮𝗰𝘁 𝗯𝗿𝗼𝘂𝗴𝗵𝘁 𝗽𝘂𝗿𝗽𝗼𝘀𝗲 𝘁𝗼 𝗹𝗶𝗳𝗲. #Project57 #PositiveByDesign #TBWAANG #DisruptionWithPurpose #CorporateCulture #SocialImpact #Malta #Community #CreativityWithPurpose

𝗙𝗿𝗼𝗺 𝘀𝘁𝗼𝗽𝗼𝘃𝗲𝗿 𝘁𝗼 𝗱𝗲𝘀𝘁𝗶𝗻𝗮𝘁𝗶𝗼𝗻. ✈️ The Malta International Airport Food Court was reimagined not just as a place to grab a bite before your flight, but as a space where locals and travellers come together to savour the moment. Through vibrant storytelling across 𝗧𝗩, 𝗽𝗿𝗶𝗻𝘁, 𝗢𝗢𝗛, 𝗮𝗻𝗱 𝘀𝗼𝗰𝗶𝗮𝗹, we celebrated the incredible variety of flavours under one roof, from Maltese favourites to international classics, coffee stops to sweet treats. 𝗘𝘃𝗲𝗿𝘆 𝗰𝘂𝗶𝘀𝗶𝗻𝗲. 𝗘𝘃𝗲𝗿𝘆 𝗰𝗿𝗮𝘃𝗶𝗻𝗴. 𝗘𝘃𝗲𝗿𝘆 𝗺𝗼𝗺𝗲𝗻𝘁. #MIA #TBWAANG #FoodCourt #BrandCampaign #OOH #TVCommercial #SocialCampaign #DesignForBrands #AirportLife #VarietyOfFlavour

𝗖𝘂𝗹𝘁𝘂𝗿𝗲 𝗶𝘀𝗻’𝘁 𝘀𝗲𝗮𝘀𝗼𝗻𝗮𝗹. 𝗡𝗲𝗶𝘁𝗵𝗲𝗿 𝘀𝗵𝗼𝘂𝗹𝗱 𝘆𝗼𝘂𝗿 𝘃𝗮𝗹𝘂𝗲𝘀 𝗯𝗲. 🌍 In 2025, neutrality is no longer safe ground for brands. The cultural landscape is shifting fast, and the price of entry is authentic participation. From LGBTQ+ allyship to sustainability, consumers now demand more than campaign moments. They want continuity, courage, and story-doing. And in Malta, where culture is deeply tied to heritage and identity, this shift feels especially urgent. At TBWA\ANG, we don’t seek controversy, but we do believe in building brands rooted in truth, not trend. 👉 Read our latest Trendspotting article to explore how. #BrandPurpose #CultureMarketing #Trendspotting #TBWAANG

🌱 𝗪𝗲𝗹𝗹𝗻𝗲𝘀𝘀 𝘁𝗵𝗮𝘁’𝘀 𝗴𝗼𝗼𝗱 𝗳𝗼𝗿 𝘆𝗼𝘂 — 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗽𝗹𝗮𝗻𝗲𝘁. When Brown's set out to amplify Viridian’s story of ethical, science-backed nutrition, we turned that mission into a visually bold, purpose-driven campaign. From bus wraps and social storytelling to loyalty cards and branded content, every element was crafted to reflect what Viridian stands for — clean ingredients, ethical practices, and real results. By blending modern design with mindful messaging, we transformed Viridian’s philosophy into something you could see, recognise, and believe in. 𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝘄𝗵𝗲𝗻 𝘄𝗲𝗹𝗹𝗻𝗲𝘀𝘀 𝗶𝘀 𝗱𝗼𝗻𝗲 𝗿𝗶𝗴𝗵𝘁, 𝗶𝘁 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗷𝘂𝘀𝘁 𝗹𝗼𝗼𝗸 𝗴𝗼𝗼𝗱 — 𝗶𝘁 𝗱𝗼𝗲𝘀 𝗴𝗼𝗼𝗱. 💚 #Viridian #BrownsPharmacy #TBWAANG #PositiveByDesign #EthicalWellness #DisruptionWithPurpose #BrandCampaign #CreativeStrategy

✨ 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝟱𝟳 | 𝗦𝗲𝗽𝘁𝗲𝗺𝗯𝗲𝗿 𝗥𝗲𝗰𝗮𝗽 ✨ A month of care, courage, and connection. 💛 From donating blood to raising awareness on suicide prevention, celebrating Pride, and learning about the importance of men’s health, September reminded us that purpose thrives when people come together. Each act was a small but meaningful reminder that doing good doesn’t need to be loud — just consistent. 𝗖𝗮𝘁𝗰𝗵 𝘂𝗽 𝗼𝗻 𝗮𝗹𝗹 𝘁𝗵𝗲 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 𝗳𝗿𝗼𝗺 𝗼𝘂𝗿 𝗣𝗼𝘀𝗶𝘁𝗶𝘃𝗲 𝗯𝘆 𝗗𝗲𝘀𝗶𝗴𝗻 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝗶𝗻 𝘁𝗵𝗶𝘀 𝗺𝗼𝗻𝘁𝗵’𝘀 𝗿𝗲𝗰𝗮𝗽 👇 [🔗 Link to article] #PositiveByDesign #TBWAANG #DisruptionWithPurpose #Project57 #TBWACares #TeamTBWA #AgencyLife

𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝟱𝟳 - 𝗔𝘂𝗴𝘂𝘀𝘁 𝗥𝗲𝗰𝗮𝗽 🎉 From capturing overlooked dogs through the lens of World Photography Day 🐾📸 to donating food to families in need with Foodbank Lifeline Foundation 🥫❤️ — our Positive by Design journey continues to remind us that creativity and kindness go hand in hand. 🔗 Read the full recap of Acts 13 & 14 here 👇🏼 #PositiveByDesign #Project57 #TBWAANG #CreativityWithPurpose #DisruptionForGood

𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆 𝗶𝘀𝗻’𝘁 𝗱𝗲𝗮𝗱. 𝗜𝘁’𝘀 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝘀𝗺𝗮𝗿𝘁𝗲𝗿. ⚡️ At Cannes Lions 2025, one thing became clear: AI isn’t here to replace talent, but to amplify it. From freeing teams from “creative admin” to powering rapid campaign sprints, the smartest brands are using AI not for shortcuts, but for sharper, braver ideas. And in Malta, where budgets are often lean, this mindset could be a real game-changer. At TBWA\ANG, we don’t just use AI to create content — we use it to ask better questions. 👉 Read our latest Trendspotting article to see how. #CannesLions2025 #CreativeAI #Trendspotting #TBWAANG

𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝟱𝟳 - 𝗝𝘂𝗹𝘆 𝗥𝗲𝗰𝗮𝗽 🎉 🎯 Four acts. One purpose. From supporting neurodivergent frontliners to reframing creativity, July was a month of meaningful progress at TBWA\ANG. As part of our Project 57 – Positive by Design initiative, we’ve continued to celebrate our 57th anniversary not with fanfare, but with action. In July alone, we: ✔️ Sponsored ADHD coaching for professionals ✔️ Turned laughter into a wellbeing tool ✔️ Collaborated with @Victim Support Malta for Friendship Day ✔️ Unpacked The Case for Creativity in a team session ✨ Big or small, each act brings us closer to a workplace – and world – that’s more connected, creative, and conscious. 📖 Read the full recap. #PositiveByDesign #Project57 #TBWAANG #MentalHealthAtWork