Victoria Fox

Victoria Fox

Greater London, England, United Kingdom
6K followers 500+ connections

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CEO, AAR aargroup.co.uk

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Articles by Victoria

  • Welcome to 2025 from AAR
    Jan 7, 2025

    Welcome to 2025 from AAR

    I have to start by sharing with you (if you didn’t already know) that AAR is celebrating our 50th anniversary this…

    11 Comments
  • With Change Comes Opportunity: Stepping Forward into 2024
    Jan 12, 2024

    With Change Comes Opportunity: Stepping Forward into 2024

    I recently revisited a piece I had written at the beginning of 2023, and it made for sober reading; war in Ukraine, a…

    4 Comments
  • Brand strategy: Know your onions
    Dec 6, 2022

    Brand strategy: Know your onions

    A 2020 piece of research by Gartner rated brand strategy as the most in demand strategic skill by marketing leaders…

    28 Comments
  • The Creative Capital Manifesto & AAR’s Rallying Cry To The Industry
    Jun 23, 2022

    The Creative Capital Manifesto & AAR’s Rallying Cry To The Industry

    The Cannes Creative Festival 2022 is upon us, and it’s fantastic being here and seeing firsthand some of the absolutely…

  • 2021: A year of opportunity
    Jan 14, 2021

    2021: A year of opportunity

    AAR’s perspective on what the coming year has in store for our agency partners The disruption to society caused by…

    13 Comments
  • What a year...
    Jul 28, 2020

    What a year...

    It’s been 14 months since I arrived at AAR. In that time, I have been closely assessing who we are, what we stand for…

    8 Comments
  • Creative thinking has never been more critical. Now is the time to put a price on it
    May 13, 2020

    Creative thinking has never been more critical. Now is the time to put a price on it

    If Covid-19 has taught business anything, it is that top-table creative and strategic thinking should be valued as…

    5 Comments
  • A year of decisive change
    Jan 21, 2020

    A year of decisive change

    Uncertainty fuels indecision and uncertainty ruled 2019, at least politically. However, for AAR, 2019 was the polar…

    8 Comments
  • Choose a frequent flyer programme that rewards your lifestyle
    Oct 7, 2015

    Choose a frequent flyer programme that rewards your lifestyle

    For regular business travellers, frequent flyer rewards have long been a perk of the job, something that makes those…

    2 Comments
  • Cannes Lions 2015: Festival of Confusion?
    Jun 24, 2015

    Cannes Lions 2015: Festival of Confusion?

    Cannes is in full swing. Le Croisette is crawling.

    3 Comments
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    AAR

    London, United Kingdom

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    Golden Square, M&C Saatchi Group

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    Golden Square

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Education

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  • French

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