Increasing your rates doesn’t have to drive away your best clients. With a clear plan and the right communication, you can make price updates feel fair, professional, and even expected. Here’s a simple three-step approach:
1. Know your real numbers
Before adjusting prices, get a clear view of your costs: labor, materials, a share of overhead (like rent, software, and admin), your target profit, and a small buffer for rework or warranty. This gives you your baseline, the lowest price you can charge while staying profitable.
Double-check the difference between margin and markup. Margin shows the percentage of your selling price that’s profit, while markup shows how much you add on top of your costs to reach that price. In other words, margin looks at profit as part of the final price, and markup looks at profit as part of your cost. Mixing them up can make your pricing look profitable when it’s actually too low.
2. Communicate value clearly
When explaining a price increase, focus on what your customers gain, faster turnaround, higher quality, better reliability, or stronger guarantees.
Offer clear options (good / better / best) and give at least 30 days’ notice. Connect the update to something tangible, like improved response times, clearer reports, or a more robust service agreement, so customers can see the added value.
3. Test before going all in
Group your clients (A/B/C). Start with a small segment, monitor renewals, track churn, and gather feedback. Once you know what works, expand gradually. For long-term contracts, align updates with renewal dates or key milestones. Each round gets easier as you refine your approach.
4. Keep insurance aligned
When your business grows, new contracts, expanded services, added vehicles or staff, your insurance needs often change too. Outdated coverage or an incorrect Certificate of Insurance (COI) can delay onboarding or payments.
Breezy Seguros keeps your coverage up to date, so your price updates and contract changes don’t get held up by compliance issues.
Need a quick check-up? Send us a message, and we’ll review your insurance coverage to make sure you’re ready for your next stage of growth.