Business XYZ

Old money finally figured out new money was right…

I used to post absolute garbage on here. The same recycled slop everyone copies: “10 harsh truths about success” “The real reason you’re broke” “Success is rented, and rent is due every day” Average likes: 87 Average leads: 0 Cringe level: nuclear Then I started doing one thing: I called out the exact bullshit I used to post. That single shift took my content from $0 to $5M+ in pipeline in <30 days. Here’s the exact 5-step “See the Bullshit” framework I still use every week: 1) Spot the recycled guru advice
I save 10 viral posts that sound deep but are empty calories. 2) Reverse-engineer what they’re selling
99% of the time it’s a $5k course, mastermind, or coaching package disguised as wisdom. 3) Publicly call the bluff… with receipts
Screenshot their claim → show the data that proves it’s wrong or half-true. 4) Ship the contrarian truth people are scared to say
Example: “Most founders are one algo update from bankruptcy… and the gurus selling you ‘scale to $100k/mo’ know it.” 5) Give the real playbook instead
End every post with the exact thing that actually worked for me (no gatekeeping). Result: Old posts: 100-300 likes, zero conversations New posts: 10k-100k views, 30-150 warm leads each Revenue graph went hockey-stick the month I started telling the truth. Attached: What my posts look like now Revenue line after I started ruthlessly calling bullshit in public The market doesn’t reward safe, recycled platitudes. It rewards clarity, courage, and zero bullshit. Steal the framework. Your inbox (and bank account) will thank you. Which recycled piece of guru advice are you finally ready to call out? Drop it below… I’ll help you torch it. 🔥

Are you holding back because of your weaknesses? It's time to rethink that strategy. A lot of professionals hesitate to dive in, fearing their shortcomings will surface. Here’s the truth: Focusing too much on your flaws can paralyze your growth. Instead, invest more energy into what you excel at. Let's break it down. → Acknowledge your weaknesses, but don’t let them drive your actions. → Strengths should be your primary focus. → Your insecurities don’t define you; your capabilities do. I once worked with a team member who was brilliant at connecting with clients but hesitated to share that talent. She worried about her presentation skills. But when she finally embraced her strength, she transformed our client relationships. She became a top performer within months, simply because she leaned into her natural gifts. Imagine if we all did the same? What if you shifted your focus from what you can’t do to what you can do well? The energy you invest in your strengths will always yield better results than worrying about your gaps. So, let go of that fear. Build on your strengths. You’ll find the gaps start to close themselves naturally. Are you ready to stop holding back?

Hot take: Humans weren’t meant to work for a living. That’s just the subscription model society trapped us in. You’re born → you pay rent → you grind → you retire when your knees give out. That’s not “purpose.” That’s a lifetime paywall. And here’s the punchline: People building AI are reinforcing the very system AI was supposed to destroy. We automated everything except the mindset that says: “You must work to be valuable.” “Rest is earned, not allowed.” “More output = more worth.” AI made us 100x more capable… So logically, we should work less. But what did we do instead? We turned 40-hour weeks into 60. We turned quiet quitting into a character flaw. We turned every human into a “resource.” Society doesn’t want efficiency. It wants obedience. The real threat isn’t AI taking jobs. It’s AI exposing how pointless most jobs already are. So let me ask the uncomfortable question: If productivity is infinite… why are we still acting like serfs?

Big Pharma has a significant secret. And your health is not the priority. What is that secret? They benefit from keeping you sick. Here’s the reality: most chronic conditions can be managed or even reversed with real lifestyle changes. Consider this: 1. High Blood Pressure 1 in 4 Americans are on medication, yet 71% don’t have their blood pressure controlled. These meds aren’t a fix; they are a band-aid. 2. Type 2 Diabetes This condition stems from prolonged high insulin levels caused by high sugar intake. Normalize your blood sugar for long-term improvement, no lifelong meds needed. 3. High Cholesterol Big Pharma profits $19 billion annually from statins. Studies have shifted the “healthy” range of LDL cholesterol, coaxing more people into medications. 4. Non-Alcoholic Fatty Liver Disease 1 in 3 Americans have this condition, often mistaken as alcohol-related. It’s tied to excess body fat and sugar intake. 5. Joint Pain You’re told aging causes this pain. But often, it’s overlooked root issues that could be treated naturally. 6. Sarcopenia Muscle mass declines by 1% annually after age 30, increasing risks of death and immobility. 7. Osteoporosis Blamed on aging, one in eight over 50 have it, yet it can often be remedied naturally. 8. Low Testosterone Around 40% of men over 45 experience low levels, linked to many health concerns. 9. Obesity It elevates your risk for almost every chronic disease. The “solution” of Ozempic can have its side effects, and many regain weight. The American healthcare system boasts a $5 trillion profit, focusing on endless treatments rather than cures. I left my role as a Doctor of Physical Therapy because I knew the system prioritized profit over health. The solution? A lifestyle that promotes genuine well-being. Are you ready to shift your perspective on health?

The largest streaming platform on Earth (…maybe Mars soon?) almost got wiped out by a bounce rate. Not a typo. Their trial signup bounce rate went from 8% → 0.08% in 24 hours. But not because things were good. Because things were disastrously bad. Here’s what happened: → They were getting 10s of millions of bogus signups per day. → Their 3-step trial flow was under attack. → Their double opt-in email confirmations were bouncing. → And their ESP was threatening to shut down their entire sending domain. Let me repeat that: The world’s biggest streaming platform was 24-48 hours away from losing their ability to email new users, existing users, and paying subscribers. All because of a surge in fake accounts that tanked their sender reputation. So what did we do? We stepped in and stopped the bleeding instantly. - Rebuilt the verification flow - Blocked the bot networks - Cleaned the pipeline - Restored sender reputation - Stabilized their ESP relationship - And processed billions of verifications to harden their system permanently Result? Bounce rate: 8% → 0.08% overnight. ESP off their back. Onboarding fixed. Billions saved in future fraud. Most people underestimate the importance of email deliverability. Companies at global scale know it’s a matter of survival. Curious… what’s the worst email or signup related fire you’ve ever had to put out?

The secret to discovering your niche is simpler than you think. What if I told you that your life experiences hold the key? Many people struggle to pinpoint their niche. But often, it’s right in front of them. Let me break it down for you: → What challenges have you overcome? → What skills helped you succeed? → Who do you want to inspire or assist? These questions can guide you. Your niche is not just a market; it's a reflection of your journey. Think about your personal story. The obstacles you've faced have shaped your unique perspective. Transform that into something impactful for others. For instance, if you overcame anxiety, you could mentor others facing similar battles. If you excelled in tech despite starting from scratch, share your learning path. You have valuable insights to offer. By sharing your journey, you attract those who resonate with your story. Remember, your niche doesn't have to be a well-defined category. It can simply be what you are passionate about. Your posts can stem from your life's lessons, making them relatable and authentic. So, look within... what experiences can you share? Narrowing down your focus can unveil opportunities you never knew existed. Your niche is hiding in plain sight. Are you ready to uncover it?

Everyone’s obsessed with “building an AI product.” Almost no one is focused on the actual unlock. The real winners? They’re building AI-powered businesses. I just got off a Zoom with a Christmas light installation company in Raleigh, NC. 6 employees. Zero robots hanging lights. But they use AI so hard that if they turned it off tomorrow, they’d need to hire 10 more people immediately. That’s a 2.7x productivity multiplier on a business that literally climbs ladders for a living. Here’s the exact playbook they’re using to crush it this season (steal every line): 🎄 AI PLAYBOOK FOR A CHRISTMAS LIGHT INSTALLATION BUSINESS 1️⃣ OPERATIONS AI Scheduling Assistant → Feeds crews, job times, neighborhoods, weather → spits out perfect daily routes → Saves 1–2 hours of drive time per crew per day. AI Capacity Forecasting → Predicts demand spikes from weather + social trends → They pre-hire temps and pre-order materials before they run out. 2️⃣ SALES Instant AI Quote Generator → Customer uploads 3 phone pics of their house → AI analyzes rooflines → sends priced quote + 3D mockup in <60 seconds → Closes high-intent leads before they call the next company. AI Follow-up Engine → Automated SMS + email that feels human: ∟ 10 min later: “Want the premium package?” ∟ 24 hrs: “Installing 2 doors down tomorrow... want in?” ∟ 72 hrs: “Last slots in your neighborhood this week.” AI Upsell Engine → Predicts which add-ons (tree wraps, wreaths, pathway lights) convert best in each ZIP. 3️⃣ MARKETING Hyper-Local AI Ads → Creates 100 neighborhood-specific ads automatically: ∟ “🎄 Wakefield Plantation - last 3 slots before Christmas” ∟ Uses the actual customer’s house photo. 3–6X higher CTR. AI SEO Machine → Wrote 50 hyperlocal pages in a weekend: ∟ “Christmas Light Installation Cary NC” ∟ “Holiday Lights Durham Pricing 2025” ∟ Ranks #1–3 for every money keyword. ∟ AI turns owner’s iPhone clips into TikTok/Reels/YouTube Shorts with zero editor. 4️⃣ FINANCE AI Dynamic Pricing → Raises prices in rich ZIPs when demand spikes and weather is perfect. → Predicts late payers and chases invoices with the perfect tone. → AI tags 95% of expenses automatically → clean books, zero accountant headaches. 5️⃣ ADMIN (the silent killer) AI Inbox Zero → Reads every email, drafts replies, books jobs, saves receipts. Owner just hits “approve.” → AI runs hiring: writes postings → screens → schedules → onboards seasonal crew. → Admin time down 60%. (continued in the comments below)

I just killed my startup’s $420M valuation. Not by accident. On purpose. In front of the entire cap table on Zoom. We were 72 hours from signing the term sheet. Series D. $2.8B post-money. Investors were already drafting the “congratulations on joining the unicorn club” press release. I clicked “decline” and told them we’re staying private forever. Then I did something even crazier: I gave every single employee 100% of their remaining unvested equity… immediately. No more 4-year cliffs, no more golden handcuffs, no more “work until the exit or get nothing.” The Zoom chat exploded. One engineer started crying. Our head of sales screamed “LET’S FUCKING GO.” Here’s the part that makes the VC bro community want to set my house on fire: The fastest way to build a 10-figure startup in 2025 is to stop building a startup. We’re now structured like this: → No board seats for investors → No more fundraising ever (we’re profitable) → Every employee owns enough to never need to work again if we hit $500M ARR → New rule: anyone can take unlimited vacation as long as their OKRs are green → Profits above 20% margins get split 50/50 between team bonuses and founder dividends Since the “fuck you” moment 45 days ago: → Voluntary attrition: 0% → Recruiting: candidates are cold-DMing us begging to join for 30% less pay → ARR run rate: +$34M annualized (from pure inbound) → Team shipped features we debated for 18 months… in 11 days We’re no longer optimizing for valuation. We’re optimizing for “nobody ever has to sell their soul again.” Unicorns are for people who want to get rich and miserable. We’re building something better: a company that can’t be sold, can’t be fucked with, and makes everyone inside stupidly wealthy anyway. Founders reading this while secretly hating your board meetings… you know exactly what I’m talking about. Who else is one signature away from burning the unicorn playbook and actually winning? Be honest below... your investors aren’t watching ↓

Every business faces cycles. Most leaders struggle with this reality. But here’s a truth that can make or break your company: The most adaptable business wins. Here’s how to navigate each cycle: 1. When it’s easy: Save cash. → Secure your resources. → Use this time to invest wisely. → Build a financial cushion for the future. 2. When it’s hard: Cut fat. → Identify unnecessary expenses. → Streamline operations for efficiency. → Focus on your core value proposition. 3. When it’s uncertain: Stay calm. → Panic leads to poor decisions. → Instead, analyze market trends. → Make data-driven adjustments to your strategy. Remember, cycles aren’t obstacles; they’re opportunities for growth. Your ability to pivot and remain resilient during tough times is crucial. Business is not just about profit; it’s about perseverance. Leaders who adapt foster innovation and inspire loyalty. How have you navigated your business cycles? Share your experiences below! Your story might empower someone else navigating uncertainty.