This CPA watched tech employees make millions overnight.
And then lose half of it to taxes they didn't have to pay.
Laura Moreno, CPA Co-Founder and Chief Tax Officer of Fifteenth.
"𝘐 𝘭𝘰𝘷𝘦 𝘵𝘩𝘪𝘴 𝘪𝘥𝘦𝘢 𝘰𝘧 𝘣𝘦𝘪𝘯𝘨 𝘢𝘣𝘭𝘦 𝘵𝘰 𝘳𝘦𝘢𝘭𝘭𝘺 𝘩𝘦𝘭𝘱 𝘵𝘩𝘪𝘴 𝘱𝘰𝘱𝘶𝘭𝘢𝘵𝘪𝘰𝘯 𝘵𝘩𝘢𝘵 𝘩𝘢𝘴 𝘵𝘰 𝘶𝘯𝘥𝘦𝘳𝘨𝘰 𝘵𝘩𝘪𝘴 𝘵𝘳𝘢𝘯𝘴𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯 𝘪𝘯 𝘴𝘶𝘤𝘩 𝘢 𝘴𝘩𝘰𝘳𝘵 𝘢𝘮𝘰𝘶𝘯𝘵 𝘰𝘧 𝘵𝘪𝘮𝘦."
𝗙𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻
Laura spent 12+ years at PWC, family office, and Carta.
She followed the manual. She stayed in the box.
Then she joined a single family office where her boss said:
"Do whatever you want. Whatever money, whatever efficiencies."
She could finally rebuild tax from scratch.
At Carta, she got product and engineering at her fingertips.
"𝘞𝘦 𝘸𝘦𝘳𝘦 𝘢 𝘴𝘵𝘢𝘳𝘵𝘶𝘱 𝘸𝘪𝘵𝘩𝘪𝘯 𝘢 𝘴𝘵𝘢𝘳𝘵𝘶𝘱."
That's where she saw it: technology could make tax not suck.
𝗢𝗯𝘀𝘁𝗮𝗰𝗹𝗲𝘀
Tax is not sexy.
Investors don't get excited about 1040s.
Laura and Ankur Dahiya won them over with the team slide.
Engineers from Rippling, Flexport, CoreWeave. Tax pros from Deloitte, KPMG.
"𝘖𝘶𝘳 𝘵𝘦𝘢𝘮 𝘴𝘭𝘪𝘥𝘦 𝘥𝘳𝘦𝘸 𝘵𝘩𝘦𝘮 𝘪𝘯”
When Fifteenth launched in August, Laura cleared her calendar.
She was ready to go viral.
End of day? Zero calls.
"𝘐 𝘸𝘢𝘴 𝘭𝘰𝘰𝘬𝘪𝘯𝘨 𝘢𝘵 𝘵𝘩𝘦 𝘢𝘤𝘤𝘰𝘶𝘯𝘵 𝘴𝘦𝘵𝘵𝘪𝘯𝘨𝘴 𝘭𝘪𝘬𝘦, '𝘚𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨 𝘮𝘶𝘴𝘵 𝘣𝘦 𝘸𝘳𝘰𝘯𝘨.'"
Ankur, her second-time founder co-founder, had warned her the volume could be nothing.
So she pivoted and did whatever it took to win customers.
Hand-to-hand combat. Person by person. Holding each customer's hand across the crosswalk until they signed.
𝗖𝗹𝗶𝗺𝗯
Laura built Fifteenth around one insight:
"𝘞𝘩𝘺 𝘸𝘰𝘶𝘭𝘥 𝘺𝘰𝘶𝘳 𝘊𝘗𝘈 𝘥𝘰 𝘢𝘯𝘺𝘵𝘩𝘪𝘯𝘨 𝘱𝘳𝘰𝘢𝘤𝘵𝘪𝘷𝘦𝘭𝘺 𝘪𝘧 𝘺𝘰𝘶'𝘳𝘦 𝘯𝘰𝘵 𝘱𝘢𝘺𝘪𝘯𝘨 𝘵𝘩𝘦𝘮 𝘩𝘰𝘶𝘳𝘭𝘺?"
The industry's incentives are backwards.
Instead, she charged a flat-fee pricing. No hourly billing.
Tax prep, advisory, app access with API integrations. All included. Quarterly check-ins instead of April panic.
She focused on one niche: tech employees, founders, and VCs with complex equity comp.
𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀
- Laura raised $8.25M from A*, General Catalyst, and SV Angel.
- Employees from Anthropic, Nvidia, Rippling, and Figma are clients.
- Average savings: $10K-$20K. Some saved $100K+.
"𝘐 𝘩𝘢𝘷𝘦𝘯'𝘵 𝘮𝘦𝘵 𝘰𝘯𝘦 𝘱𝘦𝘳𝘴𝘰𝘯 𝘰𝘶𝘵𝘴𝘪𝘥𝘦 𝘰𝘧 𝘰𝘶𝘳 𝘤𝘭𝘪𝘦𝘯𝘵𝘴 𝘵𝘩𝘢𝘵 𝘭𝘰𝘷𝘦𝘴 𝘵𝘩𝘦𝘪𝘳 𝘊𝘗𝘈. 𝘌𝘷𝘦𝘳𝘺𝘰𝘯𝘦'𝘴 𝘭𝘪𝘬𝘦, '𝘛𝘩𝘦𝘺'𝘳𝘦 𝘰𝘬𝘢𝘺.'"
𝗟𝗲𝘀𝘀𝗼𝗻𝘀
1. Find a co-founder who fills your blind spots, not your resume.
2. Hire people who'll run to the edge of the cliff without falling over.
3. No ego. Focus on areas you're great at, and lean on your team for areas you're weak at.
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