G2 is the world's largest and most trusted software marketplace. More than 100 million people annually — including employees at all Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation and grow their business — including Salesforce, HubSpot, Zoom, and Adobe.
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Buyers don’t search in keywords anymore. They describe the job they need done. One of the biggest questions on marketers' minds right now is how to move from classic SEO to AEO, GEO, and beyond. In our AI GTM Summit, G2 CMO Sydney Sloan broke down what search looks like in the age of AI and how to rebuild your content around jobs to be done so AI actually surfaces you. Link in comments to see the full guide 🔗
If AI is the new front door for software buyers, consider this your key 🔑. 🗓️ At our Quarterly Innovation Event on December 16, we’re breaking down exactly how brands are using G2 to drive visibility, precision targeting, and pipeline impact. Think AEO for LLMs, real-time buyer signals that actually move fast, and integrations that plug insights right into the systems your teams already use. 🔗👇 to save your seat.
This season brought 26,500+ reports, new AI-forward categories, big movers, and a few comebacks 👀. This quarter, we saw: ❄️ 292 shiny new reports ❄️ Procore Technologies reclaiming the #1 G2 Score ❄️ AI categories growing faster than holiday wishlists ❄️ bitmeeting jumped up 202 ranks, one of winter’s sharpest moves Unwrap the trends heating up the software world this winter.👇
Employee Engagement is buzzing with activity on G2 🐝. Meet this month’s standout Market Movers ⬇️ 👋 🏁 Achievers 🏁 Assembly (joinassembly.com) 🏁 Connecteam When buyer behavior shifts, we see it first. The full story is in the data. Get the breakdown in comments 🔗.
'Tis the season for fresh rankings. G2 Winter 2026 Reports are officially live! ☃️ From AEO hitting Grid eligibility for the first time to surges across Agentic AI, AI IT Agents, and more, this season’s reports show just how quickly AI-native categories are scaling. See which products led the pack and which categories took off. 🔗👇
G2 reposted this
Welcome to the most festive data drop of the year. What software did you explore, review, and rely on most this year? Let’s unwrap your 2025 report card…🎁 Top of the class: Rippling, Salesforce Sales Cloud, Apollo.io, & HubSpot 👏
Welcome to the most festive data drop of the year. What software did you explore, review, and rely on most this year? Let’s unwrap your 2025 report card…🎁 Top of the class: Rippling, Salesforce Sales Cloud, Apollo.io, & HubSpot 👏
Kindness isn’t just a value at G2. It’s something we operationalize. Thank you to Salesforce Ventures for highlighting how our Pledge 1% commitment is helping expand access to STEM education and fuel impact in the communities we serve. From employee volunteer hours to partners rallying behind G2 Gives, this work is shared across our company. Proud to help build a tech industry where purpose is part of the plan. Full story at the 🔗 below.