Qualified Digital

Enterprise CMS migrations are never just “lift and shifts.” They’re moments of modernization, alignment, and (if done right) acceleration. Across industries, I’m seeing the same pattern: organizations are ready to move off aging, legacy platforms and onto something more scalable like AEM as a Cloud Service, Sitecore XM/XP (Cloud), headless architectures, composable architecture, or cloud-native stacks. But the path from here to there is rarely straightforward. There can be legacy structures, hundreds of thousands to millions of pages, content blocks, and assets, incomplete and inconsistent taxonomies, tangled authoring models, technical debt, stakeholders who speak very different languages, and fear of planning for and managing the complexity of the migration across coordinated teams and work streams. And that’s where migrations can go sideways. 🥴 At Qualified Digital, our teams think about CMS migrations as strategic transformations, not technical chores. It requires orchestration across IT and marketing, clarity around what’s being modernized (and why), and a content strategy powerful enough to prevent months of manual re-authoring later. While the details of every migration are unique, our multi-layered approach focuses on transforming consistent, high-leverage elements to ensure a successful outcome. Over the coming weeks, I’ll be diving deeper into each of these key pillars of a truly transformative CMS migration: - Content Optimization and Scope - Experience Optimization and Scope  - Content Transformation and Execution - Experience and Capability Migration - Content and Experience Validation I’m looking forward to sharing our insights and best practices in each of these areas. In the coming weeks, I'll be sharing our approach to the first pillar - Content Optimization and Scope - and how it’s an opportunity to reduce migration costs by addressing inefficient content as well as content debt. If you’re considering a migration in 2026, or staring down one already in motion, now’s the time to make sure you have a strategy that actually modernizes your technology stack to enable and optimize your experience management processes. Have a question or want to discuss best practices? Comment below or DM me. 

Did you see that MIT article about how 95% of Gen AI pilots fail? So did we. Our take away? Don't get caught up in the AI Hype. AI is not the strategy. It's a tool. Check out our piece "Beyond the AI Hype: Using Experience Strategy to Turn Automation Into Authentic Connection" to hear how Qualified Digital is thinking about AI and how to integrate it successfully.

During this very busy year-end rally, I had the privilege of talking to several of our Healthcare, Lifes Sciences and B2B High-Tech customers about the necessity of modernizing their web data foundation to unlock the full potential of their investment in the Adobe Experience Platform. A common thread was the lack of clarity around the necessity and timing for migrating to the Adobe Experience Platform Web SDK. I am aware, talking about SDKs may not sound like the most exciting topic at first, but its impact on critical (future) business capabilities in and around the Adobe ecosystem are significant. The Adobe Experience Platform Web SDK is the technical prerequisite that drives  - Real-time data collection (e.g. for Customer Journey Analytics) - Privacy and consent integrations with Consent Management Platforms (e.g. OneTrust) - Anonymous-to-known identity resolution and audience evaluation in Real-Time CDP  - Offer-decisioning & personalization in Journey Optimizer  - Content and conversion insights in Adobe Content Analytics Additional benefits include the consolidation of legacy libraries, lower end-to-end data latency, enhanced debugging and observability features, as well as speed improvements. When investing in advanced Adobe solutions such as Real-Time CDP, Customer Journey Analytics and Journey Optimizer, involve your implementation team early to modernize the foundational “plumbing”. This ensures you can successfully deliver and measure the high-impact journeys that justified your investment in the new stack in the first place. At Qualified Digital, we’ve built a proven, phased approach that helps large organizations modernize their data collection layer without breaking what’s already working in Adobe Analytics. Our goal is simple: accelerate your time-to-value with Adobe Experience Platform while protecting your existing reporting and ensuring a smooth path into Customer Journey Analytics and the other Adobe Experience Platform solutions when you’re ready. Our methodology is focused on  - Standing up a modern tracking foundation without disrupting your existing reporting ecosystem - Strengthening identity and privacy controls through deeper integrations with your consent management platform - Establishing the groundwork needed to unlock downstream value across Real-Time CDP, Journey Optimizer, and Customer Journey Analytics." The Adobe Experience Platform Web SDK marks the beginning of the bottom-up transformation. And getting it right unlocks everything downstream. If a modernization or major stack transformation is on your agenda for 2026, let’s talk! #adobe #aep #rtcdp #ajo #cja #martech Adobe Adobe Partners