The Martin Agency

After years of OREO and REESE'S fans begging for a collab, the day has finally come. We’ve given in to the internet’s delicious demands. Excuse us while we stare wistfully into the distance and reminisce on this year of creating candy cookie greatness with our amazing partners at Mondelēz International and The Hershey Company Plus, a huge thank you to all our co-conspirators in tasty tasty crime: Dentsu Creative, Weber Shandwick, MSL (Global), VaynerMedia, IDENTITY, Cosmo Street, Overcoast Music, Walker, Ntropic

Everyone is predicting the end and reporting on the worst. Entry level jobs in advertising are being eliminated. And AI is coming for more. And while that might be true at some places, it isn’t here and it isn't now. Not only did we continue our Marty residence program, but we grew it. And we did it with the intention of hiring as many of them as possible at the end of the summer. So, I’m going to do some of my own reporting and announce that even with all the doom and gloom, we were able to hire more than half our summer interns. Jamét Jackson, Kendall John Combs, Riley Lachance, Darien Games, Laura Farina, Deepti M, Maya Sardar, Ginny Beringer, Claire Snyder and Walid Al-Tinawi are staying on full time to help shape the next chapter of The Martin Agency. There is still hope for the future and you can find it here.

For someone so famous, the GEICO Gecko keeps a surprisingly humble attitude and low profile. He’s kind of a big deal – but he’s not in it for the spotlight. He just wants to make sure everyone knows that you get more with GEICO. Caviar, Framestore, Arcade Edit, HEARby, SuperJoy, Overcoast Music

A big thanks to Tim Nudd and Ad Age for shouting out our latest with Opella and Aspercreme in this week's Top 5!

🎶 Welcome to the land of smoke and dreams, where you can have a grill that does two things. 🎶 America’s favorite light lager, meet America’s favorite pellet smoker. Introducing the Traegerator, a dream grill mashup from Bud Light and Traeger, Inc. Coming soon to an NFL stadium near you. Anheuser-Busch, MONDIAL, Howling Music

If you’re a long-haul trucker, you need dependable coverage riding shotgun wherever you go. To speak to truckers in our latest for GEICO, we tapped into the world of outlaw country to tell the tale of a long-haul legend. World War Seven, The Den Editorial, Framestore, TINY LION, Overcoast Music

A lot has been written on companies pulling back on internship programs & entry level hires due to the anticipated impact of AI. To be sure, entry level jobs are changing as technology automates some tasks once reserved for juniors — but abandoning emerging talent is a short-sighted strategy. These programs are an annual opportunity for new thinking, new skillsets, new passion and new perspectives to flow into the industry. We just wrapped our 2025 Marty residency program — with 56% of this year's class joining Martin full time. Budding creatives, account leaders, data analysts, strategists, content creators — signing on for the fight against invisibility. So while *80% of U.S. hiring managers predict AI could impel companies to cut out internships altogether, we’ve doubled the size of our program in the past 5 years. And while half** of GenZ job seekers believe AI has made their degrees less valuable, we have consistently hired +55% of our residents (with over 1/3 being promoted since joining). At The Martin Agency, our internship program sits under L&D (not just recruiting) because it’s about developing entry-level talent as well as identifying them. But make no mistake — they come to play from day one. From jumping onto client briefs to creating branded content to leaning in on pitches, every single hire earned their spot. Investing in talent and investing in AI are not mutually exclusive. We can raise up the next generation of changemakers even as we evolve how we work. Huge shout out to our T&C team who make this possible every summer. And to our new Martinites — welcome to the fight! 🫶 Adrienne Wright Cleveland Hunter Scott Zacary Jasper Phawn Lane 🙌 Jamét Jackson Kendall John Combs Riley Lachance Darien Games Laura Farina Deepti M Maya Sardar Ginny Beringer Claire Snyder Walid Al-Tinawi

What does a jar of fog, a 17th Century Hungarian dictionary, and Aspercreme have in common? They are all critical items on Spinal Tap’s 2025 tour rider. Also bat-shaped ice cubes.

Ever wanted the GEICO Gecko to mow your lawn? Or babysit your kids? Well, GEICO works for you to find the perfect home insurance, which means the Gecko works for you too! And you know he’s working hard. SuperJoy, Framestore, Caviar, The Den Editorial, Overcoast Music, HEARby

Our latest brief for Papa Johns was simple. Make a spot highlighting that 6-simple-ingredient-dough. So we did just that. Now watch that beautiful saucer of flour, water, yeast, salt, sugar, and oil fly up, up, up and away. Paul Butterworth, JOJX, Nico Litonjua, SuperJoy, Overcoast Music, Matt Osborne