Growing up middle class in Zimbabwe, Brian Bejile figured he would go into accounting or a similar white-collar salaried profession.
His eyes opened to the idea of entrepreneurship in 2001, shortly after arriving in the US for college with $100 in his pocket. After briefly staying with an aunt in Texas, he took a multi-day bus trip to Philadelphia, where he was to enroll in Haverford College. In between subsisting on coffee and toothpicked free samples from mall food courts, and an unplanned overnight stay at the Philly bus station, he was impressed by the individual enterprise opportunities he saw, ranging from farmer to kiosk operator.
“The one thing that really struck me about the country was the sense that you can do anything,” Brian said. “We take entrepreneurship for granted in this country, where you can make something from nothing and create from the ground up. I've had a chance to travel to other countries, and I have not seen that spirit of entrepreneurship anywhere else.”
The kicker to the journey was when Brian, who was on full scholarship, arrived but was told he owed $5k and couldn’t go in until he paid. As he recalls, a five-foot woman from Brooklyn named Sasha stepped in assertively to help arrange a temporary workaround until the mixup was resolved. “My jaw dropped. I'm like, I can't believe you can talk to people like this,” he said. “But that’s the spirit of entrepreneurship — you see an opportunity, you see a problem, you come up and you address it.”
After Haverford, Brian spent 18 years at Citi in loan trading and issuance before spotting his own problem to address: complexity and inefficiency in loan and CLO markets. Backed by a consortium of banks including Citi and Bank of America, he founded Octaura in 2022.
Octaura, whose name is a nod to Project Octopus, the platform initiative that began at Citi, has grown to 80 employees, with 30 banks and 170 buy-side firms active on the execution, data and analytics platform.
Brian, 44, cites clarity of vision and direct communication with colleagues as features of his management style. On the latter point, he was influenced by a former boss who at the end of a meeting would ask people to repeat the key points made. “As a leader, being very clear about what you communicate is important, particularly at a smaller organization where we're trying to do something very specific.”
Octaura has gained traction in the marketplace, but Brian says the journey has been harder than he expected. He likens entrepreneurship to diving off a 50-foot cliff: it looks fun and thrilling, but the real work doesn’t start until you’re in the water. “You’ll be like holy crap, this is really deep,” he said. “But there’s no turning back. You just have to swim and figure it out.”
(This is the 15th in a series of profiles of capital markets business founders in honor of National Entrepreneurship Month. Photo, with the Octaura office gong struck for company milestones, courtesy of Octaura.)