Chicago's tech pulse just spiked, and the beat's coming straight from 500 W. Madison. Pimly Inc., the Salesforce-native Product Cloud redefining how enterprises manage product data, just locked in a $2.25M strategic round led by High Alpha, with Handshake Ventures, Hyde Park Angels & Slojo Investments LLC along for the ride. That brings total funding to $7.25M, a solid follow-up to their $5M seed led by Mike Fitzgerald & High Alpha back in Feb '23. For a company founded in '22, this isn't luck, it's precision execution.
Co-Founders Mike Dannenfeldt & Mike Milburn didn't stumble into this. Dannenfeldt, now CEO, is the builder's builder, the mind behind Etherios (acquired by Digi International) & Managing Partner at Aleysian. Milburn, Co-CEO, is pure Salesforce DNA, ex-Chief Customer Officer, GM of Service Cloud, President of Salsify, and advisor to data.world, CIPIO.ai, Swantide & #ScreenMeet. Together, they're not just connecting dots between PIM & CRM, they're welding them into one seamless system.
Pimly runs natively on Salesforce, embedding #multilevel product hierarchies, governed inheritance, and channel-specific validation directly into the platform's core clouds. The result? A Product Cloud that moves like an insider. It's currently processing ~80M Salesforce-native product #dataops every month, a 5× climb since Q1 '25. That's proof the model scales when the architecture actually understands the ecosystem it's built for.
High Alpha's Mike Fitzgerald knows this territory cold. As an ex-EVP at ExactTarget (acquired by Salesforce), he recognizes when a company's not just orbiting the CRM giant, it's co-evolving with it. His board role at Pimly isn't just capital alignment; it's strategic calibration inside the Salesforce universe.
The new funding fuels 4 bold AI initiatives: a generative #onboardingassistant that auto-models complex product hierarchies, enrichment tools that fix incomplete data in real time, always-on Product Expert Agents built for 24/7 intelligence, and a semantic layer that unifies structured & unstructured content for smarter, faster search. This is where PIM stops being static and starts getting sentient.
Built for Manufacturing & B2B heavyweights, Pimly's Salesforce-native design kills the age-old integration headache. Every image, video & spec is managed securely inside Salesforce, compliant, centralized, and fast. It's not another add-on; it's the evolution of the platform itself.
The global PIM market's headed toward $122.3B by 2033 at a 12.4% CAGR, but Pimly's not chasing the market, it's shaping it. With AI as the engine & Salesforce as the chassis, the company's building the connective fabric for how enterprises will sell, serve & scale in the next decade.
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