✍️ The Greatest Sales Question Ever Asked Years ago, Jordan Belfort made one simple challenge famous: “Sell me this pen.” Most beginners jump straight into the features: smooth ink, sleek design, professional look. But that’s only scratching the surface. The deeper lesson? Sales is never about the pen. It’s about the person holding it. A true salesperson doesn’t start by pitching. They start by asking: 🔹 What do you need right now? 🔹 How do you usually work or close deals? 🔹 Where is the gap this tool could fill in your day? Because the best in sales don’t sell products — they solve problems. They don’t just persuade — they connect. They don’t just talk — they listen. So here’s my question to you: 👉 If I placed a pen in your hand today and said, “Sell this to me” … what would your first move be? Your answer says everything about your sales philosophy.
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Salespeople fail this test for #1 reason: Not because they can’t sell But because they don’t ask. They start selling before they start understanding. In this clip, the sales manager jumped straight into talking about the pen’s features - smooth ink, elegant design, etc. But he never asked a single question. And that’s where 90% of salespeople lose the deal. If you want to pass this test (and every real-world pitch) Here’s what a good salesperson would do instead: 1. Diagnose before you pitch “When was the last time you needed a pen and didn’t have one?” 2. Find the pain “How did that make you feel?” 3. Create context “Imagine you’re about to sign your biggest deal…” 4. . Build urgency “Wouldn’t you want a pen that never fails at that moment?” 5. Then present the pen now it’s not a product, it’s a solution. The best salespeople don’t sell pens. They sell the moment that needs a pen. 👉🏻 Follow Tony Morris for more such amazing content 👉 Follow Sales Tips for no-fluff sales tips.
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“Sell me this pen” We’ve all seen/heard this before, in movies, in seminars and in videos like this. But, no one has given me a convincing answer. I think there’s no single right answer. I think there’s no right or wrong answer. And maybe that’s the case with sales and marketing itself. People change, preferences change and so should the strategy. Ultimately, the whole of sales and marketing is just a big fancy “trial and error” with so many playbooks and manuals.
Salespeople fail this test for #1 reason: Not because they can’t sell But because they don’t ask. They start selling before they start understanding. In this clip, the sales manager jumped straight into talking about the pen’s features - smooth ink, elegant design, etc. But he never asked a single question. And that’s where 90% of salespeople lose the deal. If you want to pass this test (and every real-world pitch) Here’s what a good salesperson would do instead: 1. Diagnose before you pitch “When was the last time you needed a pen and didn’t have one?” 2. Find the pain “How did that make you feel?” 3. Create context “Imagine you’re about to sign your biggest deal…” 4. . Build urgency “Wouldn’t you want a pen that never fails at that moment?” 5. Then present the pen now it’s not a product, it’s a solution. The best salespeople don’t sell pens. They sell the moment that needs a pen. 👉🏻 Follow Tony Morris for more such amazing content 👉 Follow Sales Tips for no-fluff sales tips.
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Sales conversations have a structure. I do this in 5 parts. Ideally, this is conveyed in under 90 seconds. If you take nothing else from this video, just remember this: when you sell...don't wing it.
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Never trash-talk a rival. It feels sweet when a buyer vents about them. It might be one of the best moments in sales. (if you can solve their problem) But trash talk never works. Here is why: - Trash talk kills trust - It drags focus off the pain - Winners show proof, not spite - It might spotlight your own weak spots Instead: Ask more questions to understand Focus on the prospect's problem. Show how you can solve it. Do you trash-talk about your competitors?
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Not everyone crosses obstacles the same way. This video is a reminder Some jump over them. Some run around them. Some go under the obstacle. Some simply move them out of the way. Sales works the same there’s no one right method. What matters is getting through honestly and effectively. This idea was inspired by a beautiful video from Maria Malta on Instagram, where she spoke about how each person acts according to their level of consciousness. I just rewrote it from a salesperson’s perspective. Feel free to share how you interpret this especially in your own line of work.
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“Sell me this pen” is NOT about the pen. Too many people try to sell features: ❌ “It’s smooth to write with.” ❌ “It has a strong grip.” That’s the WRONG approach. 👉 Sales isn’t about the product. It’s about: • Creating a need • Painting a dream • Selling an experience • Triggering a feeling Example: Instead of saying “this pen writes well,” say… “This pen will help you sign the deal that changes your career.” 📌 Action Step: Next time you pitch, stop selling features. Start selling the story your customer wants to live. 👉🏻 Follow Shelby Haas-Sapp for more such amazing content 👉 Follow Sales Tips for no-fluff sales tips.
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We're told our sales process has to match the buyer's process. But it's easy to take that too far. We end up giving the buyer complete control of the deal. And we're left with no idea if they're actually going to buy or not. Instead, put structure around your sales process. In the very beginning, let prospects know what your process looks like. Then ask if it matches how they normally buy. Adjust accordingly.
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Day 3 of What I Learnt Today You make better sales when your perspective shifts from trying to monetise to serving people. I’ve been reflecting on how easy it is to focus on “making money” instead of making an impact. I’m not saying you shouldn’t want to make money, but when your goal is to monetise, your attention is on yourself, what you can gain, and your idea of a good job. However, when your goal is to serve, your focus shifts to the person on the other end and what they actually need. Ironically, that’s when sales start to happen naturally because people can feel when you genuinely want to help them. This reminds me of how Jesus led through service. He showed that greatness isn’t found in how much we gain, but in how much we give. That same principle applies even in business and marketing. The best marketers aren’t just sellers, they’re servants with skill. What have you learned that has helped you on your journey?
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Here are 8 timeless sales lessons from the legends of business — simple to learn, powerful to apply 👇 💡 Jeff Bezos — Make “Yes” Effortless Remove friction, build convenience, and think lifetime value. 👉 Trust and ease create repeat customers. 🌟 Oprah Winfrey — Lead with Trust Serve genuinely and connect through stories. 👉 When people feel seen, they sell for you. 💪 Sara Blakely — Persistence Beats Perfection Every “no” is a lesson. Every call refines your next one. 👉 Resilience is the best sales strategy. 🍏 Steve Jobs — Sell Emotion, Not Specs Show outcomes, not features. Simplify the story. 👉 People remember how your product makes them feel. 📈 Warren Buffett — Bet on Clarity and Proof Pursue deals you can truly win — let results speak. 👉 Facts build credibility faster than promises. 🪶 Richard Branson — Make Personality Your Edge Be bold, be fun, be human. 👉 People buy from people, not companies. 💥 Mark Cuban — Qualify Hard, Negotiate Smart Ask tough questions early, stay firm yet kind. 👉 Protect relationships while staying aligned. 💭 Final Thought: These aren’t theories — they’re battle-tested mindsets that built billion-dollar empires. Apply them daily, and you’ll sell smarter, lead stronger, and grow faster.
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