Royal Enfield

It is always a privilege to be at the global stage of EICMA, surrounded by the world's most passionate motorcycling experts, but this year's event felt extremely special. We celebrated a milestone that will forever be etched in Royal Enfield’s history: 125 years of Pure Motorcycling. Representing a brand that has lived, breathed, and inspired motorcycling for over a century is truly an honour that is difficult to put into words. This 125-year legacy is not just a number; it represents generations of riders, engineers, and dreamers who shared the simple joy of riding. From our first motorcycle in 1901 to the millions that now carry our emblem across continents, this journey has been built on passion, purpose, and an unbreakable bond with our riders. Few brands can celebrate a legacy this rich, yet standing at EICMA this week, surrounded by our motorcycles and the people who love them - it truly felt like we are only just getting started. Our showcase at EICMA was a reflection of everything Royal Enfield stands for: enduring design, authentic craftsmanship, and an evolving spirit that remains true to its core. Two special reveals were particularly close to my heart: The 125-Year Special Edition Classic 650 and our North Star, The Bullet 650. The Bullet - world’s oldest motorcycle in continuous production, returned reimagined for a new generation while carrying the unmistakable soul of the first Bullet ever built. This is a very special moment for all of us, and the response from the motorcycling community has been incredible and inspiring. Furthermore, as an ode to our journey and the enduring legacy of the Classic, we unveiled the 125th Anniversary Special Edition Classic 650. Crafted as a tribute to our journey, this motorcycle is a true collector's dream and a fitting way to mark our 125th year. Together, both motorcycles celebrate everything that has defined Royal Enfield for 125 years: endurance, evolution, and the unwavering belief in pure motorcycling. We carry immense pride in this legacy, but even greater gratitude for every rider who has made Royal Enfield part of their own story. Here’s to 125 years and many more to come! #RoyalEnfield #EICMA2025 #125YearsOfPureMotorcycling

At Royal Enfield, we are riders first. For us, it has always been about that visceral feeling of getting on a motorcycle, hearing the thump, and heading out on the open road. Last week, I had the privilege of experiencing that feeling once again with our community during the 14th edition of One Ride. What began as a simple idea to encourage riders to step out and ride together has today grown into one of the world’s largest annual celebrations of motorcycling. This year, over 40,000 riders joined more than 1,500 rides across 60 countries under the theme "Ride More. Ride Safe. Ride Together." In every city, on every route, and in every story shared along the way, the spirit was the same: Camaraderie, Individuality, and the pure joy of motorcycling. From Chennai to Delhi and Thailand to Brazil, riding alongside our community and customers reminded all of us that no matter which part of the world we come from, we’re all connected by a shared passion for exploration and self-expression. Just as One Ride has grown into a global movement, so has our annual gathering in Goa. What began as Rider Mania with just 1,200 riders has today transformed into Motoverse, and this year marks its 20th edition. From those humble beginnings, Motoverse has grown into the main stage of moto-culture, now bringing together tens of thousands of riders and fans from across the world. For me, Motoverse feels like a pilgrimage - a moment when riders, fans, artists, and free spirits come together to celebrate everything we love about motorcycling and more. This year at Motoverse, expect not only the thrill of races and innovations like the Flying Flea but an exciting lineup of artists (including an international headliner for the very first time!), and endless conversations with people who make this community so special. I promise you, Motoverse this year is bigger, better, and more electric than ever before. Don't forget to book your early-bird tickets before October 2, in case you still haven't. Super excited to celebrate all things Motorcycling at the Motoverse with our riding community in Vagator, Goa on November 21 -23. #RidePure #PureMotorcycling #IntoTheMotoverse #Motoverse2025