Bureo reposted this
We enjoyed working alongside Cédric Vanhoeck and the Resortecs crew to explore better solutions for circularity with Peak Performance and ALLIED Feather + Down. Thanks to Matt Kollaton t3 for bringing attention to this collaboration to design better products for the next generation -- and the one after! For us at Bureo, the future of outerwear has to decouple premium fabrics from from the virgin plastic supply chain that is reliant on crude oil production. This will not happen overnight, but it's a worthwhile pursuit for any brand that values their customer expectation for them to deliver a quality product through a responsible supply chain. Alternative pathways already exist for post consumer recycled nylon [#NetPlus] to divert waste from communities and replace the sourcing of crude oil for raw materials. The result. A diversified raw materials sourcing model that supports our outdoor playground and nets a cleaner and healthier place for all. [A Net Plus Solution] Responsible materials elevate product and drive brand value. Investing in better materials is not a liability, it's a long term strategy to support the three most important assets. Brand + Planet + People
1️⃣“This jacket attempts something the industry has tried (and failed) to crack for years: true circularity without sacrificing performance” 2️⃣“the real magic trick comes from Resortecs. The jacket is stitched together with Smart Stitch, a heat-dissolvable thread” 3️⃣“true circularity isn't about accepting compromises, it's about engineering garments to be unmade as thoughtfully as they're made” _ Want to read more (mic-dropping one-liners) about the Peak Performance x Resortecs x ALLIED Feather + Down x Bureo project? 😎 Have a look at the article below by Matt Kollat on T3. 👇