Flip

Many AI vendors caution how much time and effort it takes to get a working experience in production Because they’re making you build it from scratch for your brand Start with the blank slate, write your SOPs, AOPs, flows, journeys, whatever you want to call them…spending so much, never really getting them great We launched Flip yesterday with a subscription supplement brand Signed on Monday 2026 phone AI goal of 30% automation Day 1 with Flip = 35% automation It’s not magic… They’re not a simple business… They don’t have a huge team on this… They just launched their top 10 intents - all battle-tested on millions of calls across hundreds of brands - in their 1h launch call And those intents - from order status to subscription management to product questions - just worked how they always do Happy 2026 everybody!

LOOK WHAT WE'RE COOKING UP WITH Caraway Home 🧑🍳 At Caraway, we’re helping build intentional phone support - with Flip as the main chef and agents as sous chefs focused on the moments that truly need a human touch. The result? - 75% automation across high-impact intents - Consistent, on-brand experiences as volume grows - A system designed to support every customer who calls Grateful to #FlippinLegends Nancy Gurd, Ashley H., and Colin Waters for bringing us into the kitchen 🍳

We're so grateful to build alongside you 🙌 Humans where they matter, automation where it counts. A true FLIPPIN' LEGEND, Nancy Gurd 💜

Big congrats to Flip on securing $20M in Series A!!! (Brian Schiff dinner on you?) I’ve had a lot of love for this team for yearsss, even more flipping love for their system. One of my first moves when I joined Caraway was implementing Flip… zero regrets. Thanks to their ridiculously smart reporting, I’ve been able to deeply analyze our incoming calls over the past few years, understand why customers reach out, and bucket those needs in a way that actually drives smarter decisions while learning my customer trends on live support. (Not to be a show off but in 2025 alone, Flip helped my team automate over 12,000 calls 🤯) Which brings me to something I’ve never done before… launching LIVE phone support. Not something I do lightly (my agent-era PTSD is screaming at me 😅), but this wasn’t a gut call, or because someone forced me, the data fully dragged me here. Humans where they matter, automation doing its thing everywhere else. And let’s be real…I'm first in line to call live support when I’m shopping, so a quick, efficient CX call gets me every time. If the data says it and I believe it… we’re doing the damn thing! So excited to launch this next chapter with Ashley H. and our partners at Horatio & Flip. Let's flipping do this! 📲

The first question companies ask about voice AI is simple: Can it deliver high-quality conversations at scale? That’s only the starting point. As Flip CEO Brian Schiff explains on this week’s episode of Be Customer Led, with Marbue Brown, the real shift comes when teams use thousands of real customer conversations to drive outcomes beyond support. When teams move from stage one to stage two, something fundamental changes: They stop treating conversations as something to minimize and start treating them as drivers of value. That’s the mindset shift Flip is built for.

So excited to have you on the team! Wherever this journey takes us - LET'S FLIPPIN' GO 💜 🚀

When the dust settles and the money dries up, value creation is the only moat that survives. Most AI companies today are trying to be the doer of all — platforms, agents, copilots, dashboards, everything. History is unforgiving to masters of none. We believe the next generation of winners will be defined by depth. Deep understanding of an industry. Deep integration into real workflows. Deep accountability for outcomes. We chose voice because it's where generic AI breaks first — where the stakes are real and the margin for bullshit is zero. That relentless focus is what got us here. Today, Flip announced we've raised a $20M Series A round. And it only worked because of the people who believed before it was obvious: • Customers who trusted us with real calls, real volume, real risk • A team that kept shipping while the narrative swung back and forth • Investors who backed the thesis as it was repeatedly tested 300M was the warm-up. Back to work.

“The great irony of this space right now is that while all of the headlines and much of the funding has gone into these generic platforms that are trying to be the AI everything for everyone, across every industry, every channel, every use case...most of the actual traction, most of the successful customer stories, are working with vendors like Flip that are going very deep into one or a couple of specific industries” Excited to announce our Flip $20M Series A And begin sharing the winning blueprint for AI customer service Shoutout everyone who has been part of this wild ride, it's truly never been more fun than it is right now ONWARD 🚀