Good Missing Middle type design and thoughtful site planning can to two things: 1. It can help innovative developer’s hit specific, untapped market segments. You choose: Downsizing baby boomers, single person female households, Gen Z households that want something different and more thoughtful; and, 2. It can deliver a type and quality of walkable living that other developers are not delivering. The result: Happy, healthy residents, no competition in your market, and high demand.
Missing Middle is not just about attainability, but rather more broadly it is about delivering housing and lifestyle choices that a majority of American households want, but that only 8% of our built environment and even less of newly developed communities delivers.
With thoughtful design Missing Middle types can deliver attainability, but they can also hit the highest end of the market with the right home program and layout, and community design. We have 25 years of delivering these creative design solutions for our clients. The following two case studies designed by my team demonstrate this:
✅ Riverhouse Cottage Court: Eight 1,250 -1,750 square feet cottages. Four were sold with a 500 square foot detached Accessory Dwelling Unit (ADU). Current values range from $1,100,00 to $2,500,000. Look at the value bubble this project has created with values of nearly $1,000/square foot with adjacent homes with values closer to $340/square foot. Location: Healdsburg, CA. All photos courtesy of Jim Heid, FASLA, our client.
✅ Daybreak Mews Homes: Five attached types ranging from 960 to 1,400 square feet. Our client wanted to hit price point at $200,000 that no one else was hitting in the Salt Lake City market at the time in 2017. Through thoughtful design and site planning we created these Mews Homes designs that in 2017 sold starting at $180,000-$220,000, which was about $25-$30,000 less than a conventional tuck under townhouse in the market, this delivering great attainability for first time buyers, small households, and downsizing households. But delivered the highest per square foot sales prices of any attached unit in Daybreak at the time of sales. Location: South Jordan, UT
Have you identified a niche market you would like to hit with an upcoming project? Let's discuss it.
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Opticos Design, Inc.
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Anthony M. Catania, AIA, NCARB, CNU-A
Skylar Skikos
Steve Nygren (great to see you in San Francisco!)
Stephen Poulakos
Cameron Jackson
Ward Davis
Specialized Development
Kort Utley
Feliciano Vera
Christopher Calott, AIA