Rip Van

We're #hiring! Join us in our mission to improve people’s lives by creating convenient, low-sugar snacks that taste as delicious as the full-sugar alternatives. Apply now or share with your network, we are looking for you!

Peanut butter isn’t just a flavor. It’s an American ritual. It’s the after-school snack, the road trip essential, the midnight spoonful straight from the jar. Familiar, comforting — and nearly untouched for decades. But what if this classic could be experienced in a way no one’s tasted before? Not spread on bread. But captured inside something entirely new. A crisp, golden shell that gives way to a soft, slow-melting peanut butter center. Airy, delicate, and surprisingly light — yet rich where it counts. To make it, we started at the source. We searched for the perfect peanut — then custom-roasted it to unlock a deeper aroma and a silkier texture. And from there, we built the snack around it. One that’s just as joyful as the original — but radically better for you. ✅ 2g sugar ✅ Vegan ✅ 3g prebiotic fiber ✅ 5 net carbs ✅ Only 80 calories All the nostalgia. None of the crash. Something new is coming — a whole new way to enjoy a timeless favorite.. #PeanutButter #Reimagined #LowSugar #Snac #Innovation #ComingSoon

🚀 Now at United Pacific, Rocket 🚀 We’re excited to launch our low sugar Rip Van Wafels at #Rocket #convenience stores—part of the growing United Pacific family of fuel and c-store locations across the West. Fuel up with better-for-you options like our Dutch Caramel & Vanilla and Snickerdoodle Wafels—perfect road trip snacks with: ✅ Only 3g of sugar ✅ 6g prebiotic fiber ✅ 120 calories ✅ Non-GMO & no sugar alcohols Thank you to the United Pacific and Rocket teams for helping bring delicious, functional snacks to more shelves and fuel stops across CA, OR, WA, NV & beyond! #betterforyou #lowersugar #ripvan #rocketfuel #unitedpacific #conveniencestore #westcoast #snacksmarter #wafels #prebiotic #fiberfuel #roadtripfuel #california #nevada #oregon #washington #snacktime

A treat the world had never seen..✨ So we set out to invent it.. It began with a question: What if America’s favorite flavor — chocolate and peanut butter — could be transformed into something entirely new? Not just better for you. Better in every way. Crispy layers. Silky peanut butter crème. A fudge so smooth it melts on your tongue. All made with clean ingredients, low sugar, and prebiotic fiber — without compromise. To bring it to life, we had to dream beyond what existed: Invent our own fudge. Customize machines. Create a new ingredient supply from scratch. It took years of quiet obsession. But soon, it will be yours. Launching late summer. We can’t wait for you to try it. #RipVan #CrispyChoco #AWholeNewTreat #ComingSoon #SnackMagic

🍫🌾 Costco Midwest 🍫🌾 Our Raspberry Dark Chocolate Wafers have officially landed in select Costco Midwest locations! Big thanks to Costco Wholesale for continuing to bring better-for-you options to the region. These wafers deliver a bold raspberry-chocolate combo with real ingredients and 80% less sugar than traditional cookies—without compromising on taste. If you're in the Midwest, now’s the time to grab a pouch (or three)! 🛒 ❌ 1g Sugar 🌿 Prebiotic Fiber 🏋️ Low Net Carb 🌱 Vegan 🍫 Portion Packed #CostcoMidwest #DarkChocolate #Raspberry #Wafers #LowSugar #BetterForYou #HealthySnacks #CostcoFinds #SnackingReinvented #MidwestEats #FiberFuel #VeganTreats #NowAtCostco

⛽️✨ Now at Kroger Fuel Centers! ✨⛽️ Whether you’re hitting the road or just need a better-for-you snack while you top off the tank, Rip Van is now available at select Kroger Fuel locations! 🛣️🍫 From crispy Wafers to classic Wafels, we’re making it easier than ever to snack smarter on the go—without sacrificing taste. 🧂 2-3g Sugar 🌿 Prebiotic Fiber 🍫 Portion Packed 🧪 Non-GMO Ingredients 🚫 No Sugar Alcohols Big thanks to Kroger for helping us bring better snacking to fuel centers across the country! #NowAtKroger #KrogerFuel #BetterForYou #HealthySnacking #LowSugar #SnackSmarter #RoadTripSnacks #FuelUp #Convenience #RipVan #Stroopwafel #Wafers #OnTheGo #HealthyChoices #PrebioticFiber

🍫✨ Sweets & Snacks Expo: Day 1 Recap! ✨🍫 The booth is fully stocked, the samples are flying, and our denim game is on point! 💥 We’re having a blast connecting with fellow snack lovers and sharing our low-sugar, better-for-you treats with everyone stopping by. Huge thanks to the Sweets & Snacks Expo team for hosting such an incredible event—this is how you kick off a show! If you’re in Indy, swing by Booth 4302 and say hi! We’ll be here all week, spreading the joy of indulgence without the sugar overload. 🧂❌🌿 #SweetsAndSnacks #BetterForYou #HealthySnacking #LowSugar #RipVan #SnackTime #Indulgence #MeetTheTeam #FiberFuel #PlantBased #VeganSnacks #Delicious #LetsGo

✨ Now Available at Vistar! ✨ Our indulgent Dark Choco Fudge Romeos are officially stocked and ready to ship through Vistar (Item #RVW62038)! Each 2-pack of these premium layered cookies delivers rich chocolate flavor with only 4g of sugar—perfect for vending, micro markets, and on-the-go snacking. ✅ 4g Sugar ✅ 3g Prebiotic Fiber ✅ Non-GMO Ingredients ✅ No Sugar Alcohols Looking to sweeten up your snack set without all the sugar? Ask your Vistar rep about adding Rip Van Romeos today! #Vistar #VendingSolutions #MicroMarkets #HealthySnacking #BetterForYou #LowSugar #RipVan #SnackSmarter #Vending #Romeos #PrebioticFiber #OnTheGoSnacks #VeganFriendly #HealthyIndulgence

🎉 Live from The NAMA Show 2025! 🎉 Team Rip Van is on the ground at the Las Vegas Convention Center this week with the National Automatic Merchandising Association, sharing our lineup of low-sugar, better-for-you snacks for the vending, micro market, and convenience industries. From crispy wafels to crave-worthy cookies, we're showing how delicious smarter snacking can be—without all the sugar. 📍 Booth 2703 🍫 80% less sugar than the leading brands! If you’re at the show, stop by to say hello and try a sample! 👋 #NAMAShow2025 #RipVan #HealthySnacks #BetterForYou #VendingSolutions #MicroMarkets #WorkplaceWellness #LowSugar #VeganSnacks #TeamRipVan #NAMA2025 #SnackSmart #LasVegas #BoothLife

🍬🍫 Sweets & Snacks Expo 2025 🍫🍬 📍 Booth 4302 | May 13–15 | Indiana Convention Center, Indianapolis, IN We’re back at the biggest confectionery + snacking event of the year—and we’re bringing the full lineup! From low-sugar Wafels and Wafers to new innovations in better-for-you treats, Rip Van is helping redefine indulgence without compromise. Stop by our booth to meet the team, try something new, and discover why consumers are loving our 80% less sugar snacks! 🧂❌ Low Sugar 🌿🌿 Prebiotic Fiber 🍪🍫 Innovative Flavors 🌱 Vegan Options 🚫 No Sugar Alcohols See you in Indy! 👋 #SweetsAndSnacks #BetterForYou #HealthySnacking #SnackInnovation #LowSugar #VeganSnacks #ConfectioneryExpo #RipVan #ExpoSeason #SnackSmart #TradeShow #Indianapolis