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The world of Zootopia 2 arrived in full force at Westfield Century City, and our guests leapt right into the adventure! To celebrate the studio blockbuster, we hosted a large-scale activation in AMC Plaza that transformed the space into a vibrant Zootopia streetscape. The event mirrored Zootopia’s iconic city planning, where tiny animals and towering mammals coexist. Elements were built in both small-scale and large-scale to capture that playful contrast. The takeover included: 🎬 A full marquee wrap reimagining the AMC façade in true Zootopia fashion 🍩 A Double-Decker Bus, The Big Donut + Marsh Market custom sets that brought iconic scenes to life 🌿 A turf play zone where families could play, and snap photos 💡 A full audio + lighting package that totally immersed guests in the world of the film And the takeover didn’t stop there! Across the property, The Walt Disney Company leveraged the IXD Network and our large format canvases to generate massive awareness for the movie. Plus, we added a layer of magic with a Snap Inc. powered AR experience that allowed families to step into the world of Zootopia, posing with beloved characters and even playing with Gary the Snake! 🐍💫 These are the kinds of immersive, multi-channel brand moments that make Westfield Century City a leading stage for entertainment marketing, blending immersive experience and digital storytelling to engage families in unforgettable ways. Can’t wait to share what’s next! [AMC Plaza photos c/o Experiential Supply Co.]
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